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The Honolulu Advertiser
Posted on: Monday, January 16, 2006

COMMENTARY
Rising medical costs: Internet to the rescue

By Cliff Slater

Healthcare costs are still rising and they will continue to do so because of:

  • The increasing effectiveness of costlier treatment and the public awareness of that.

  • The rapid changes in biomedical technology.

  • The increasing access to real information available online.

  • The change in age composition — older employees cost more.

    While employees incur these increasing health costs, they are often not aware of their magnitude. All they see is the insurance paperwork; they do not have to lay out cash except for the minor part of their health costs.

    Employers have only so much money with which they can compensate employees, and mandatory health plans have become a major cost. As employer-paid health costs increase, it tends to reduce the pay and other benefits that employees currently receive. Most employees do not realize that were health insurance not so high, they could have more take-home pay.

    Most employees are also not aware that:

  • They indirectly subsidize other high-risk plan users (obesity, smoking, high-risk sports) who raise plan costs.

  • They subsidize emergency room care for the indigent since no one goes without healthcare these days, insured or not. Nationally, this has resulted in health plans costing 10 percent more than they would otherwise.

  • They pay for the extensive and costly paperwork needed by insurance companies, beyond what is medically necessary, which raises health plan costs.

    Built into health plan costs is the high price of litigation both in court awards and the practice of "defensive medicine," which adds unnecessary and costly procedures to avoid lawsuits.

    It would be good that we in Hawai'i look at some of the trends in medical cost reduction on the Mainland to get a little perspective on what could be done here.

    Health savings accounts (HSAs) are a major trend right now. Here's how they work: You get a high-deductible policy from, say, Blue Cross for $86 monthly for a 40-year-old non-smoking male opting for a $3,500 deductible policy.

    You then open a health savings account at, say, Wells Fargo, into which you may deposit up to $225 a month tax deductible. You pay by check for any medical expenses (except health plan premiums) during the year out of your HSA up to the amount of the deductible, $3,500.

    After that, your Blue Cross plan takes over. Any amounts you do not spend stay in the HSA and, for tax purposes, you treat just like an IRA.

    Another new trend is the ability to shop for all different kinds of plans online.

    Once you have such a high deductible, it means your first $3,500 is cash out of pocket and suddenly you have an attitude change and find yourself shopping for healthcare.

    Here are some new options:

    On-line doctors such as Teladoc.com and Doctokr.com are springing up. Rather than charging the flat fee per visit for which the insurance companies traditionally reimburse them, they charge $15 cash for each five-minute block when on-line, and 50 percent more for an office visit. Patients apparently are far more focused on their specific illnesses during such visits and far less prone to time-wasting chitchat.

    Also available on the Mainland are CODs — cash-only doctors — operating as many dentists do in Hawai'i. Doctors pass along the considerable savings, from not having to prepare insurance paperwork and collect payments, to the patient. It also gives doctors more time to practice medicine.

    Many doctors forming this new, but growing, trend are organized under the simplecare .com banner. Membership has grown to 22,000 patient members and 1,500 doctors. Some doctors reject all insurance and take only cash, while others continue to accept insurance while offering discounts of 15 percent to 50 percent for cash-paying patients.

    Another trend is that of in-store nurse practitioners working, in Target stores and large pharmacies, for groups like minuteclinic.com. They say, "Our Certified Family Nurse Practitioners evaluate, diagnose and recommend treatments, including appropriate prescriptions for common family illnesses and are covered by most insurance plans."

    The world of medicine has been changing and it will continue to. After all, we no longer expect doctors to make house calls, when not so many years ago that was the norm.

    But few, or any, of the foregoing choices are available to Hawai'i residents because our legislators know better than we do what is good for us. Right.