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The Honolulu Advertiser
Posted on: Wednesday, July 5, 2006

Opportunities bring kama'aina back to Islands

By Beverly Creamer
Advertiser Education Writer

Susan Matsushima, who now owns a multimillion-dollar nursery business, returned from the Mainland, and two of her three children have come home as well to help run the family business.

JEFF WIDENER | The Honolulu Advertiser

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RESOURCES

For kama'aina who want to come home, or families who want to help bring them home:

Kama'aina Careers: Visit Ka maaina-careers.com or e-mail Jon Sakurai-Horita at kamaaina.career@mindspring.com. He is working with 500 to 600 prospective employees and 15 to 20 employers at any one time to make employment connections.

Kaua'i Economic Development Board: Contact Mattie Yoshioka at myoshioka@kedb.com. Send resumes to her as well.

Maui Economic Development Board: Call (808) 875-2300 or go to www.medb.org or www.womenintech.com. The board plans several Kama'aina Come Home events on the Mainland this summer, in San Diego Aug. 17 at Roy's La Jolla; in Los Angeles Aug. 13 at Roy's there, and in Denver, Colo., in the fall.

Ads will run locally so families can tip off relatives on the Mainland if they want to attend. The Maui board has a job fair between Christmas and New Year's at the Maui Tech Park; 60 job placements were generated from the last one.

Hawai'i Island Economic Development Board: Visit www.hiedb.org.

This group coined the project name Kama'aina Come Home and has led the way in creating collaborative efforts with the other boards and sponsoring a series of events on the Mainland.

Enterprise Honolulu: Call 521-3611 or go to www.enterprisehonolulu.com.

Economic Development Alliance of Hawai'i: This is the umbrella organization for all the boards. Reach CEO Paula Helfrich at paula.helfrich@edahawaii.org or call 521-3611, ext. 10.

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Dan Inoshita has come back to Hawai'i after a 16-year career traveling the world as a product trouble-shooter. Now he is a senior information technology systems analyst at aerospace researcher Oceanit.

BRUCE ASATO | The Honolulu Advertiser

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Stacy Nishimoto and Antonio Barclig watch a spectrum analyzer, top, and oscilloscope, measuring a signal detected by the antenna Nishimoto is holding. They're both interns at Oceanit.

BRUCE ASATO | The Honolulu Advertiser

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Ten years ago, a group of economic development experts and educators set out to lure homesick, expatriate kama'aina techies out of Silicon Valley and back to the Islands.

A decade later, with Hawai'i's economy booming and jobs plentiful, this Kama'aina Come Home effort is bringing back an estimated 2,000 to 5,000 people a year, and hoping to raise those numbers even higher, says Paula Helfrich, president of the Economic Development Alliance of Hawai'i, an umbrella organization for all island development boards.

Software engineer Mark Kunimoto, 25, found his way back home to Kaua'i to work for defense contractor General Dynamics soon after graduating from college this year and doing an internship at the company's Virginia headquarters. The opportunity surprised him.

"I didn't think I'd be coming back home this early," he said. "I'm back in my same old bedroom."

Call it the "brain gain" — a work-force dynamic opposite the "brain drain" that cost Hawai'i many of its best and brightest in the 1990s, when the state was mired in economic decline, and jobs and salaries looked better on the distant Mainland horizon.

Now, with high-tech jobs growing in the Islands, salaries improving and tools like the head-hunting Web site "Kama'aina Careers" available to link prospective employees with local employers who want workers with Island roots because they bring stability, it's getting easier to find your way back.

Sesame Shim, who graduated in 2004 as an electrical engineer from Loyola Marymount in Los Angeles, was hired by the aerospace researcher Oceanit for a job on Maui based on her resume sent to the Maui Economic Development Board.

The board has embraced the Kama'aina Come Home project and is sponsoring several more Mainland events this summer and fall.

"They contacted me," she said of Oceanit. "If you can get your resume to one of those boards, it helps."

There are many pieces to the effort to bring kama'aina home, including:

  • A concerted program by economic development councils to link employees with employers.

  • Federal funding through Hawai'i's congressional delegation to boost the state's high-tech and defense contracting jobs, especially on the Neighbor Islands and particularly Kaua'i after Hurricane Iniki.

  • Kid-friendly programs between industry and the schools.

  • And networking efforts by people like University of Hawai'i-Hilo chancellor Rose Tseng who have linked Hawai'i employers with Silicon Valley executives to share ideas and showcase the potential of the Big Island.

    There also is a growing number of programs to acquaint prospective college graduates with job possibilities in the Islands, including summer internships through local companies and the state's community colleges that introduce young talent to potential employers, as well as the opportunity to send resumes to one of the economic development councils.

    "People mail them in, and we have parents dropping them off," said Leslie Wilkins, vice president of the Maui Economic Development Board. "Sometimes they hand-deliver."

    BARKING SANDS BOOMS

    On Kaua'i, job growth at the Pacific Missile Range Facility at Barking Sands has seen an increase of several hundred in the past few years, with around 1,000 people now working at the facility, said Mattie Yoshioka, president and CEO of the Kaua'i Economic Development Board.

    "We get a lot of inquiries about job opportunities in the Islands, and we stumble on a lot of former kama'aina wanting to know what's going on in the tech field," Yoshioka said. "They're surprised about the job opportunities, so we've been hooking them up with companies in Hawai'i."

    For Darin Millard and his wife, Erin, who grew up on Maui and Kaua'i, taking a Mainland job with General Dynamics in Virginia right out of college also was the linchpin that made coming home possible.

    "Just the opportunity to move back was the deal-breaker," said Millard, who can go surfing after work on Kaua'i and whose wife is now a much-needed teacher in the Kaua'i work force. "We had the opportunity to be relocated in six to nine months and decided that would be our best way to get back home."

    None of this means that all the factors that kept the state's skilled young people from coming home during the 1990s have changed that much. There's still a housing crisis, perhaps more severe than ever, and the rising median price for a single-family home on O'ahu — $668,300 in May — is keeping many out of the market. Rents also are high, and sometimes the returning kama'aina is back with Mom and Dad.

    But having the high-tech jobs available now makes a difference, even though overall 2000 Census demographic data show the biggest return coming after age 45.

    "A lot of people moved away because of the jobs when the economy wasn't so good through the 1990s," said Jon Sakurai-Horita, who operates the Kama'aina Careers Web site and serves as a matchmaker for Hawai'i employers and homesick locals longing to come home.

    "When I go to events like job fairs and lu'aus (on the Mainland) I have a big banner that says 'Jobs in Hawai'i.' That draws them to my table, and they say 'What jobs? That's why I left Hawai'i.' Then I tell them more."

    MORE CAN BE DONE

    At a place like Enterprise Ho-nolulu, executive vice president Alex McGehee knows that Hawai'i is seeing an improvement in tech jobs, but he said there's still much to be done to offer anything close to what's available on the West Coast, for instance.

    "We're closer than we were a couple of years ago, but we've got a ways to go," said McGehee, whose focus is nurturing economic diversity and the creation of industries with jobs averaging more than $50,000 annually. "But part of motivating people to come home is successfully telling our story that things are changing."

    Of the approximately 600,000 jobs in the Islands now, about 6 percent are in the technology field, said McGehee, citing state statistics. That's up from about 5.4 percent in 2000 and around 2.5 to 3 percent in 1996. But the "tipping point" to make it very sustainable is 10 percent, he said.

    Tom Cooper, manager of General Dynamics, and Patrick Sullivan, chairman of Oceanit, are two employers helping boost the state's high-tech industry along with hiring and bringing home highly trained kama'aina.

    "We're big advocates of local kids, because they understand a lot of the values that we've built the company on," said Sullivan, whose 20-year-old company doing aerospace research and design, among other things, now has 120 to 130 employees. It soon will be hiring another 20 and spinning off a second company — Hoana Medical — that will be hiring 40 people.

    "For a lot of them, they don't realize there's work here."

    FAMILY MATTERS

    The lure of family also is resonating more than ever.

    That's what it took for 37-year-old Dan Inoshita to find his way back. His father was ill, and he came home to be with his family after a 16-year Mainland career that had him traveling the world as a product troubleshooter and working for companies such as Sony.

    In the late 1980s, when Inoshita graduated from high school and then a Mainland college as a design engineer, there wasn't much of anything in the Hawai'i job market.

    "It was Hawaiian Electric, Hawaiian Telephone or a copier technician," he said.

    Being back in Hawai'i for an extended period gave him a chance to look around, drop in on a tech job fair, and see a changed state.

    "It was a very different picture from the '80s," Inoshita said. He was so impressed by Oceanit that he accepted a job two weeks ago.

    "It was surprising and a relief to know the economy was actually growing."

    FOLLOWING PARENTS

    That's also what brought the extended Matsushima family home — including Susan and Paul who came back in the mid-1970s after he worked for Boeing. Now two of their three children, who went to the Mainland for college and to launch careers, are back, helping run the multimillion-dollar agribusiness Alluvion that Susan launched. The firm's nurseries are on 20 acres near Hale'iwa, on the former Meadow Gold Dairy farm location.

    After it took the senior Matsushimas almost eight years to get back, she was concerned their children would never have the same opportunity. Then her son, Chad, tired of the Mainland and moved back several years ago with his family. Now her daughter, Jodi Kusumoto, is doing the same.

    "My daughter had been in Seattle for 16 years, and then in February she said 'I'm going to give you a really good birthday present, Mom,' " Matsushima said. "I thought it was another baby, but she said 'Mom, we're moving home.' "

    Within three weeks, her husband, Rick, got a job offer and even though he took a pay cut, the family will be together, Jodi can be part of the family business, and their 2-year-old son Troy will grow up with cousins.

    "No matter where you go in the Seattle area, the people who move to Seattle very seldom move home unless they're from Hawai'i," Matsushima said. "That's very telling of our state."

    Many who fled the '90s downturn find a strong local economy changes things

    Reach Beverly Creamer at bcreamer@honoluluadvertiser.com.