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The Honolulu Advertiser
Posted on: Wednesday, May 3, 2006

Mom's gift will be worth at least $25

Associated Press

She endured labor for you, so how might you repay Mom? Some small businesses think you'll spend at least $25 on her this Mother's Day, according to a survey.

The 2006 Mother's Day Outlook survey of nearly 500 small businesses was conducted last month by Constant Contact.

More than half of the businesses surveyed expect customers to spend between $25 and $75 on Mother's Day gifts, with 30 percent predicting that consumers will shell out more than $75 for Mom.

To capture that money, most small businesses will promote their Mother's Day offerings online. More than 80 percent will use e-mail pitches, while 42 percent will try Web advertising.

Most businesses expect flowers to be the most popular gift choice, followed by spa or salon services and then jewelry.

Mother's Day falls on May 14.