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The Honolulu Advertiser
Posted on: Monday, October 23, 2006

Leadership corner

Full interview with Cindy Morales

Interviewed by Dan Nakaso
Advertiser Staff Writer

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CINDY MORALES

Age: 23

Title: General manager

Organization: Ward Avenue Dixie Grill

Born: Tripler Army Medical Center

High School: Kamehameha Schools, Class of 2001

College: Attended Washington State University; Leeward Community College, a.a. degree, 2005.

Breakthrough job: In my junior year of high school, we had to form our own business. We had a little company selling chicken, bentos, doughnuts and sodas after school. We made $1,500 in profit in two weeks and it made me want to go into business. I was the vice president of finance and absolutely fell in love with dealing with numbers.

Little-known fact: Most people don't believe I was raised in Texas from the time I was 1 to 5. I speak Hawaiian and dance hula and am a real local girl. But I had a real harsh twang. For a year or two, I lived with my cousins in Wai'anae and grew out of it.

Mentor: My mom, Sun Hee Morales. She's the strongest woman I know. She taught me not to have any limits. She moved to Hawai'i from Korea when she was 10 years old and didn't know how to speak English. In Texas, my father was stabbed and killed when she was 25. She was a widow with two kids and had nothing in her pocket. We moved back here to be near his family and now she owns her own house.

Major challenge: I like giving 100 percent to everything I do — hula, work, family. So it's hard splitting my dedication between working and my son, Joshua, 2, and everything else.

Hobbies: I've been dancing hula since I was 6. I was in the Merrie Monarch and hula has taken me all over the world. Whenever I have stresses in my life, I go to hula and it all disappears.

Books recently read: "The Joy Luck Club," and "The Bonesetter's Daughter," by Amy Tan.

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Q. You started as a hostess at the 'Aiea Dixie Grill and now supervise a staff of 45 people, many of whom are similar in age to you. One of the themes of your business and leadership experience has been dealing with people in your own peer group.

A. It was not so bad at 'Aiea because I was more comfortable telling my friends what to do because I already had their respect being a shift leader before moving into management. Coming over here as general manager was harder because no one here really knew me. The employees ran the restaurant and didn't think I'd last very long. That's when I had to say, 'I'm not going anywhere.' I had to crack down on a lot of stuff like cleaning duties, clocking in on time.

Q. How do you get stern with employees in an employee-friendly job market where everyone is looking for help and workers have so many options?

A. Good communication. I tell them I understand where they're coming from because I've been there and I'm their same age. I tell them, 'I know you want to go out and party but this is a good job with good pay and good benefits and you have to take it seriously.' I find you gain a lot of respect that way.

Q. How do you motivate employees?

A. Everybody who wants a job has a job. Right now people are coming in asking for outrageous amounts of money and set schedules and it's really difficult to find people.

We really want to keep the people we do have, especially in the back of the house, because they have opportunities to go to other restaurants.

We have a philosophy of aggressive hospitality here — just going above and beyond what people expect. It's getting someone shoyu before they have to ask you, filling up drinks or walking an old lady to her car with an umbrella if it's raining.

I make little coupon books and the management staff chooses who went above and beyond each month. There are lots of little coupons, like getting out of your cleaning duties by making a manager do them, or getting a pau hana drink or you can have your manager be your buser and clean your tables. If you see your manager doing your duties, it gives you incentive.

Q. Is it difficult managing a staff of employees who aren't always as driven and motivated as you?

A. That was the hardest part. When somebody tells me something once, I do it and I do it right. So I have to make it fun. But I also try to coach them on good customer service, which ends up enhancing their tips. And that really helps.

Q. Dixie Grill recently has seen more competition in the Ward Avenue area.

A. Customers have a lot of options, but there aren't a lot of places on this island like Dixie Grill. We're also optimistic because of all of the condos going up.

Q. What's the favorite saying you've put up on your famous marquee?

A. The manager on duty during the day makes the sayings, which is usually me. We have a book of sayings that we dig through. Or sometimes they're random thoughts, like, 'Why does rain drop and snow fall?' Things like that that'll make you think, 'Hey I don't know. Maybe I'll go in there and eat.'

My best one is, 'If you're not a top dog, get off the porch.'

Reach Dan Nakaso at dnakaso@honoluluadvertiser.com.