honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted on: Monday, October 23, 2006

Getting the techs to be creative

By MICHAEL CROM
Gannett News Service

Q. I work as a programmer. In this upcoming year, my department has been asked to assume some creative responsibilities. Many of my co-workers have been programmers for years and have not had to work creatively. In the past we have always had conflict with the creative department, they always had these ideas that never worked practically. How can we establish a creative atmosphere where good ideas are encouraged and not cut down at their first fault?

A. The human brain can be described as consisting of two sides. One part is for uninhibited creative thinking and the other for analytical or judicial thinking. Your department is well practiced in the analytical and judicial way of thinking. Here are some simple tips that will help your department break away from judicial thinking.

  • Create a list. Whether you are an individual or a group brainstorming, list your ideas. Make sure someone records the ideas so you can look back when you are done.

  • Defer judgment. Wait until the list has been completed; until then, present ideas without prejudice. By holding off on judgment, you or your group has the ability to think without restriction. This is how the great ideas bubble up!

  • Strive for quantity. No matter how silly the idea, put it on the list. The more ideas the better. Remember to defer judgment!

  • Stimulate hitchhiking. Encourage others to hop onto your ideas and add on them. A good idea should not be limited; let it grow and expand.