A mattress shopping how-to for women
By Joan Brunskill
Associated Press
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With two different kinds of customers in mind, the Simmons Bedding Co. has published two online shopping guides for women setting out to buy new mattresses.
The guides can be accessed at www.simmons.com.
It's not unreasonable to target women, said James B. Maas, Cornell University social psychology professor known for his work on sleep research, author of "Power Sleep." "Women have more insomnia than men, I certainly think they ought to have a major say in the choice of a couple's mattress."
Given that the other partner may have different sleep patterns, Maas' advice is to "look for low motion transfer" so that you both don't bounce if one is a restless sleeper.
"Americans are slowly learning that they have to value sleep as a necessity, not a luxury," Maas said, adding that he tells people, "The whole reason for a good night's sleep is a better tomorrow."
