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The Honolulu Advertiser
Posted on: Thursday, April 12, 2007

Start right in small business

By Michelle Singletary

I like working for a large company but I understand the many others who dream of owning their own businesses.

Lately, however, I've noticed quite a number of folks who have started their own travel agencies. Several friends and family members have approached me asking that I use their Web sites to make my airline, hotel or car rental reservations. Mind you, most of them had never previously expressed the slightest interest in helping people travel.

Yet they have signed up with an online company that markets home-based travel agencies. In this business venture, you pay a monthly fee for a personalized Web site with back office support. You then direct people to your Web site to book travel on which you receive a commission. In this network-building business, you can also make money by getting others to establish their own Web sites.

Small-business ownership certainly has been a popular path to prosperity in this country. But even in a country of more than 25 million small businesses, it is important to note that many fail. While two-thirds of new employer firms survive at least two years, only 44 percent last four years, according to the Bureau of Labor Statistics. This holds true pretty much across all industry sectors.

To make sure your small business isn't a failure and financial drain on you, consider the following advice from the Small Business Administration (www.sba.gov) and SCORE, formerly the Service Corps of Retired Executives (www.score.org), a nonprofit made up of working or retired business owners, executives and corporate leaders who volunteer to help budding business owners:

  • Know what you love and love what you do. If you want to own a successful business, start with figuring out what you do best. Don't fall for a cookie-cutter business franchise just because the presentation was impressive. Start a business that has meaning to you. If it's all about the money, there's a good chance you will fail.

  • Plan to succeed. Yes, that means creating a detailed business plan. It doesn't matter what business you go into, you need to have a business plan. For details on what should be in your business plan, go to the SBA's Web site. Click on the link for "Small Business Planner."

  • Get organized. You will have to decide whether you want your business to be a sole proprietorship, partnership, limited liability company, or corporation. How you organize your business affects your personal liability.

  • Do a budget. A business budget is as important as a personal budget. Many people are so eager to become their own bosses that they completely ignore the essential element of a successful business — making a profit.

  • Get help. You don't have to do this alone. There are so many resources, many of them free. Take advantage of the vast knowledge of the volunteers who work with SCORE. If you go to SCORE's Web site, you can enter your zip code to find the office nearest to you.