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The Honolulu Advertiser
Posted on: Sunday, April 15, 2007

Ever see a TV ad extolling veggies for kid viewers?

Compiled by John MacIntyre

  • Average number of food ads seen on TV annually by tweens (ages 8 to 12), according to a study by the Kaiser Family Foundation: 7,600

  • Average number of food ads seen annually by a child aged 2 to 7: 4,400

  • Rank of food as the top product advertised for children and teens: 1

  • Of all food ads in the study that target children or teens, percentage that are for candy and snacks: 34

  • Percentage that are for cereal: 28

  • Of the 8,854 ads reviewed in the study, number that were for fruits or vegetables: 0

    IN YOUR DREAMS

  • When asked if their company were a TV show, percentage of executives who compared their office to "CSI" or "smart and focused," according to a survey of financial and human resources executives by Empagio: 34

  • Percentage who likened their company to "Survivor" or an organization that is "fast-paced, competitive and cutthroat": 25

  • Percentage of executives who described their company as "quirky and funny," like "The Office": 12

    ELITE ZIPS

  • Ranks of 06831 (Greenwich, Conn.), 92661 (Newport Beach, Calif.), 06830 (Greenwich, Conn.), 92625 (Corona Del Mar, Calif.) and 90265 (Malibu, Calif.) among the most expensive ZIP codes in the United States based on median home price, according to a study conducted by BusinessWeek.com: 1, 2, 3, 4, 5

  • Median price of a single-family home in 06831: $2,983,000

  • Median price of a single-family home in the 275 richest U.S. ZIP codes: $750,000

    WRITE TIGHTLY

  • Percentage of executives who now say that the ideal length for a staff-level resume is a single page, according to a survey by Accountemps: 52

  • Ten years ago, percentage of executives who preferred a single page: 73

    SOBERING THOUGHT

  • Percentage of Americans with household incomes over $100,000 who say they can see themselves falling into poverty, according to a Zogby Interactive poll: 53

  • Percentage of Americans with household incomes under $25,000 who say they can see themselves falling into poverty: 84

  • Percentage of Americans overall who can imagine becoming poor: 61

    IT DEPENDS

  • Percentage of managers who said they would automatically fire an employee caught stealing, according to a study conducted by CareerBuilder.com: 45

  • Percentage who said their reaction would depend on the situation: 48

    BOOMING MYSPACE

  • Total value of MySpace revenue in 2006, according to a survey conducted by Merrill Lynch: $92 million

  • Projected value of MySpace revenues in 2010: $1.16 billion

    DREAM COLLEGES

  • Rank of New York University, Harvard, Stanford and Princeton as the school students most often named as the "dream college" they wish they could attend if acceptance or cost weren't issues, according to The Princeton Review's 2007 "College Hopes and Worries Survey": 1, 2, 3, 4

  • Rank of Stanford, Princeton, Harvard and Brown as the school parents most named as the "dream college" they wish their child could attend if acceptance or cost weren't issues: 1, 2, 3, 4

    MONEY TALK

  • Percentage of U.S. adults who say they have discussed financial issues with their spouses or partners, according to a Wall Street Journal Online/Harris Interactive Personal Finance Poll: 88

  • Percentage who have discussed spending habits: 63

  • Percentage who have discussed setting and keeping a household budget: 44

    RETIREMENT CHANGING

  • Percentage of working adults who say they think they will have a traditional retirement, according to a survey from Adecco Staffing: 25

  • Percentage of working adults who say they will continue working, but will work fewer hours: 41

  • Percentage of working adults who say they will probably retire from their current profession to try a new career: 18

    IDLE THOUGHT

    "Man is the best computer we can put aboard a spacecraft, and the only one that can be mass produced with unskilled labor."

    — Wernher von Braun, rocket engineer