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The Honolulu Advertiser
Posted on: Tuesday, April 24, 2007

China's sun king offers energy alternatives

By Joe McDonald
Associated Press

A worker walks past a solar panel produced in a Suntech Power factory. Suntech CEO Shi Zhengrong is the leader of an emerging group of Chinese entrepreneurs striking it rich with technological prowess.

Associated Press photos

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Workers handle solar cells to produce solar panels in the factory run by Suntech Power in Wuxi, China. Chinese entrepreneurs are striving to satisfy the demand for environmentally friendly technology.

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SHANGHAI, China — Physicist Shi Zhengrong spent the 1990s in an Australian lab studying solar power, a field he picked by chance. He expected to devote his life to science.

Still, Shi saw signs of a blossoming industry as Germany, Japan and other countries invested in cleaner power. Excited by a trip home that showed him China's rapid development, he startled friends by abruptly moving his wife and two Australian-born sons to his homeland in 2001 to launch a solar equipment company.

Four years later, Shi's confidence paid off when his Suntech Power Holdings Ltd. went public on the New York Stock Exchange and investors snapped up shares, turning him into a billionaire. Last year, Shi ranked No. 7 on the Forbes magazine list of China's richest tycoons, with a $1.4 billion fortune.

Today, he has traded his research smock for blue business suits, a CEO's 63rd-floor corner office and a role advising the Chinese government on renewable energy policy.

"We believed the share price would go up, but not so quickly," said Shi, a 43-year-old with a boyish face, chuckling at what he says was a rise marked by lucky breaks and timing. "I never thought I would be a rich guy."

Shi is the leader of an emerging group of Chinese entrepreneurs who are striking it rich by meeting fast-growing demand in China and abroad for cleaner power.

They are getting a boost from China's efforts to curb environmental damage after two decades of breakneck growth that have left it with some of the world's most polluted air and water. Chinese leaders also are promoting renewable energy in hopes of reducing mounting dependence on imported oil, which they see as a strategic weakness.

"The technological prowess of China is growing a lot faster than people in the West reckon," said Andrew Wilkinson, co-manager of a fund at investment bank CLSA Emerging Markets that invests in Asian clean-energy industries.

Suntech's 3,500-strong workforce at four sites in China produces photovoltaic cells, the delicate, hand-size black silicon panels that can transform sunlight into electricity.

At a time when China's communist leaders are trying to turn lumbering state companies into nimble global competitors, Suntech already goes head-to-head with Japanese and European rivals in foreign markets. Shi says all its technology comes from its own labs.

By last year, Suntech had risen to be the world's fourth-largest solar cell maker, according to an annual ranking by Photon International, an industry magazine. Japan's Sharp Corp. is the market leader and other competitors include Q-Cells AG of Germany, Kyocera Corp. of Japan and BP Solar, owned by British oil company BP PLC.

Worldwide, experts expect the sales to grow by 20 percent to 40 percent annually in coming years.

Suntech's key markets are Germany, Japan and Spain, which subsidize renewable energy by requiring utilities to buy solar-generated power and to pay more for it than they would for electricity from oil or gas.

China accounted for just 10 percent of Suntech's 2006 sales of $599 million. The equipment is expensive enough that its use in the company's home market is limited to lighthouses, remote military posts and other sites far from power plants.

But Shi says the Chinese, U.S. and other markets will grow quickly as governments respond to concern about global warming by rolling out clean-energy initiatives. Beijing has ordered Chinese utilities to generate at least 10 percent of their power from solar, wind, hydroelectric and other renewable sources by 2010, with the target rising after that.

Despite his science background, Shi talks like a tough-minded businessman, and people in the industry say he is an able entrepreneur who moves between East and West and the worlds of technology and finance. He shifts easily between English and Chinese, and broke off twice during a 30-minute interview to take rapid-fire calls on his cell phone, first in the Shanghainese dialect, then in Mandarin.

"He comes across as a strong CEO who has a strong vision for his company and the future of his industry," said David Edwards, an industry analyst for ThinkEquity Partners in San Francisco.

Shi is part of a generation who left China by the tens of thousands in the drab 1980s to study or work. They're now trickling back, lured by its booming economy's new opportunities.

He is part of a growing group of returnees who are benefiting from government support for technology and new protections for private business. A few, like Shi, have become superwealthy by selling shares in their ventures on foreign stock exchanges.

Shi works 10- to 12-hour days and spends eight months a year on the road in Europe, the United States or China. But he said he wants to devote more time to charity work, including an environmental education program that he launched with his wife.

Shi said he has little time to enjoy his wealth.

"I'm a scientist," he said. "My hobby is solving technical problems."