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The Honolulu Advertiser

Posted at 11:18 a.m., Wednesday, April 25, 2007

Burger King brings $1 breakfast menu to local outlets

Advertiser Staff

NEWS RELEASE

April 25, 2007

BURGER KING® Restaurants Introduce Its First Breakfast Value Menu in Hawaii

New Hamlette Sandwich Stars on Menu Featuring 10 Items Starting at a $1 Each

To save or not to save is no longer a question, as BURGER KING® restaurants in Hawaii introduce the BK™ Breakfast Value Menu, starring the new Hamlette sandwich. The most important meal of the day is now the most affordable for Hawaii residents, with items on the value menu such as the six-piece CHEESY TOTS™, three-piece French Toast Sticks, Sausage Biscuit, small Hash Browns, Cini-minis, small BK JOE® coffee in regular, decaf and turbo-strength, white or chocolate 8-ounce milk, 16-ounce soft drink, orange juice and the new Hamlette sandwich. And debuting soon this month as part of the regular menu: Mocha BK JOE® Iced Coffee, a new, chocolaty version of the original BK JOE® coffee: the smooth-tasting, hard-working specialty line – so you can wake up your way.

The new Hamlette sandwich features thinly sliced ham, melted American cheese and fluffy egg, topped with honey butter and served on a sesame seed bun. Another savory breakfast addition is the six-piece CHEESY TOTS™, bite-size portions of melted mozzarella and cheddar cheeses inside a golden, crispy potato crust. CHEESY TOTS™ are available all day in three sizes: six-, nine- and 12-piece portions.

"The most important meal of the day just got a little more affordable, now that BURGER KING® Hawaii is offering our first-ever BK™ Breakfast Value Menu," said Denise Yamauchi, Managing Director for BURGER KING® Hawaii. "From sweet Cini-minis and French Toast Sticks to our mouth-watering CHEESY TOTS™ or the new Hamlette sandwich, guests can create the morning meal of their dreams at a great price."

The BK™ Breakfast Value Menu is a permanent addition to the BURGER KING® menu and is now available at participating Hawaii locations during local BURGER KING® restaurant breakfast hours. Prices may vary.

About BURGER KING® in Hawaii

There are 28 BURGER KING® restaurants in Hawaii: 21 on Oahu, three on Maui, two on Kauai, and two on the Big Island of Hawaii. Twenty-two of the restaurants are owned by Kazi Foods, the largest local franchisee. Three military base restaurants are owned by AAFES and three airport locations are owned by Host Marriott.