Consistently ranked the #1 airline in the nation for reliability and quality, Hawaiian has always made it a top priority to provide its customers with outstanding customer service. Beginning with the major website overhaul -- the most substantial update in several years -- Hawaiian is using Tealeaf to track new web features, optimize the enhanced, highly-dynamic features of its site and ensure successful online travel bookings. The airline also uses Tealeaf to better understand consumer preferences and behavior on the site, quickly troubleshoot and continuously improve.

"Relaunching Hawaiian's entire website was a major undertaking, especially given the dynamic nature of the site due to each customer's unique travel needs. The insights delivered by Tealeaf remove any 'guesswork,' and ensure that our enhanced online features and functionality are delivered on time and most effectively -- just as we expect this airline to perform everyday in the offline world," said Rick Peterson, vice president -- marketing and sales for Hawaiian Airlines. "We look forward to continuing to derive a tremendous amount of value from Tealeaf. With the amount of additional incremental booking revenue Tealeaf is helping us produce, we expect the software to pay for itself well within the year."

"Hawaiian Airlines recognizes that, for today's consumers, the online channel is an increasingly important method of making travel purchases," said Geoff Galat, vice president of marketing and product strategy, Tealeaf. "By using Tealeaf, Hawaiian not only ensured a smooth launch of its new site, but is also displaying a commitment to fully understanding the needs of its customers' going forward."

About Hawaiian Airlines

Hawaiian Airlines, holder of a record 36 consecutive months as America's most punctual airline, has consistently led the nation's carriers in on-time schedule performance and fewest misplaced bags in 2005 and 2006 (as reported by the U.S. Department of Transportation). Consumer surveys by Conde Nast Traveler, Travel + Leisure, and Zagat all rank Hawaiian as the top domestic airline serving Hawaii.

Now in its 78th year of continuous service in Hawaii, Hawaiian is the state's biggest and longest-serving airline, as well as the second largest provider of passenger air service between the U.S. mainland and Hawaii. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities than any other airline (nine), as well as service to Australia, American Samoa and Tahiti. Hawaiian also provides approximately 100 daily jet flights among the Hawaiian Islands.