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The Honolulu Advertiser

Updated at 3:47 p.m., Tuesday, August 21, 2007

Hawaiian Tel says service makes switching ISPs easier

News Release

HONOLULU — Hawaiian Telcom, the state's leading telecommunications provider, announced today the release of TrueSwitch, a free service that helps customers easily and conveniently switch their e-mail accounts and address books from other Internet Service and email providers.

TrueSwitch copies e-mails and e-mail folders, address books and favorites to Hawaiian Telcom's popular High-Speed Internet service and notifies friends and associates of the new hawaiiantel.net e-mail address. * In addition, the service can close out the old account for the customer and continue forwarding e-mails from the old account to the new Hawaiian Telcom address.

"We found a way to make our best value even better by removing the barriers to switching for customers who are unhappy with their current provider," said Michael "Mac" McHale, Chief Marketing Officer. "Users no longer need to manually copy stored e-mails or address book content when they switch to Hawaiian Telcom High-Speed Internet. TrueSwitch takes care of all of that, quickly, easily and efficiently."

TrueSwitch is an Internet service-switching platform created by Esaya Inc., a leading developer of online account–switching solutions.

"More than 80 percent of users are switching from one ISP to another, and more than 90 percent consider e-mail interruption as one of the greatest barriers to making a switch," said Thomas Isaac, CEO of Esaya Inc. "By offering TrueSwitch, our major partners have experienced a 28% reduction in new customer cancellation rates measured over a period of 90 days. We expect that Hawaiian Telcom will experience similar results."

The new service can accommodate switching from many e-mail service providers and programs including AOL, Google's Gmail and Time Warner's RoadRunner service. Customers who have other services but use Microsoft's Outlook or Outlook Express installed on their computer can also use TrueSwitch.

Hawaiian Telcom's current promotion for new High-Speed Internet customers includes

  • $9.99/month for the first three months; $29.99/month thereafter

  • Super-fast downloads of up to 3.0 Mb/sec

  • Personal web site with up to 100 MB of storage

  • 10 email accounts

  • Free Internet Security Suite www.hawaiiantel.com/McAfee/registrationForm.jsf by McAfee

  • 24/7 local technical support

  • 30-day money back guarantee

    For a limited time, new subscribers can get all of the above, plus a free six-month subscription to Netflix valued at $59.94. Netflix offers a selection of more than 80,000 movies on DVD that can be delivered right to your door. To qualify for the Netflix promotion, High-Speed Internet activation must be done in a Hawaiian Telcom retail store or on the web at www.hawaiiantel.com www.hawaiiantel.com . Store locations and hours of operation are available on the Web site. For more information, please call 643-3456.

    * Some Internet Service Providers require that the customer phone or fax a cancellation document directly to their customer service departments before service can be canceled.