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The Honolulu Advertiser
Posted on: Saturday, December 1, 2007

Identifying your shopping style is first step to cutting spending

By Michelle Singletary

This time of year, I try to provide advice to keep people from plunging into debt as the season of shopping madness begins.

But maybe I won't need to fuss too much this holiday. There's enough troubling economic news to help some consumers avoid overspending, right?

Let's see, foreclosures are up. Gas prices are rising. Bankruptcies, too. In the first three quarters of this year, bankruptcy filings by individuals or households with consumer debt increased 40 percent compared with the same period a year ago, according to the American Bankruptcy Institute.

Auto loan delinquencies were up slightly in the past two months, according to an analyst for Lehman Brothers.

Oh yeah, let's not forget the stock market.

Share prices have taken a dive so many times in the past few weeks, and investors are skittish. Worried about their investment portfolios, consumers are less likely to spend frivolously.

Home values are down, preventing many homeowners from refinancing as they did in past years. This means they can't pull out cash to rescue themselves from their spending sprees. Falling home prices have put one-third of the United States in or near a recession, analysts for Goldman Sachs wrote in a recent report.

Taken together, all this bad economic news is likely to cause consumers to pull back on their holiday spending. Thirty-five percent of consumers said they plan to spend less than last year, according to the results of the eighth annual holiday spending survey commissioned by the Consumer Federation of America and the Credit Union National Association.

At least that's what they say.

The problem is that even though evidence points to a need to stockpile some savings to weather a coming economic crisis, consumers don't always follow through with their less-is-better plans.

The Association of Independent Consumer Credit Counseling Agencies has come up with an interesting way to help consumers curtail their spending. The association suggests you identify your shopping style. And here are the shopping styles it describes:

  • The plan-ahead shopper. Many already have finished their holiday shopping.

  • The impulse shopper. These shoppers don't make a list. They buy on a whim.

  • The inspirational shopper. These shoppers also don't have a plan. They let the spirit and a good sale guide them to the right gift.

  • The nonshopper. These consumers loathe shopping and may just pick one store to do all their gift-buying.

  • The last-minute shopper. These shoppers may be in the most danger of spending too much because the holidays sneak up on them and they find themselves in the stores in a panic.

    If you know how you shop, you can take steps to make sure you don't overspend, recommends the credit counseling association. Here's how:

  • If you are a plan-ahead shopper, you may get the deed done before the Halloween decorations are taken down. But if you're not careful, you could still overspend. Because you are shopping all year long, you may not be keeping an account of what you're spending.

  • The impulse and inspirational shoppers often can't be bothered with a budget. If you fit either of these categories, put away the credit cards and just use cash. When the money is gone, stop shopping.

  • Nonshoppers often get so frustrated with the whole shopping experience they just buy whatever they see first regardless of price. One word: Internet. Shopping online is so easy. No lines. No crowds. Just be careful you shop early enough.

  • Finally, I can totally identify with the last-minute shopper. I hate shopping, so I put it off as long as possible. But your procrastination can make you desperate. In your desperation, you end up busting your holiday budget because you don't have the time or patience to comparison shop. Two words: gift cards.

    And if all the above advice and economic data doesn't work to temper your spending, think about this: "We often see an increase in clients after the first of the year because of poor holiday financial planning," said David Jones, president of Association of Independent Consumer Credit Counseling Agencies.