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The Honolulu Advertiser

Updated at 1:16 p.m., Monday, December 10, 2007

Hawaiian Electric ad apologizes, pledges more work

Advertiser Staff

Hawaiian Electric Co. is apologizing to customers for power outages during last week's storms in a half-page advertisement appearing in today's Advertiser.

The utility, in an ad signed by Mike May, president and chief executive officer, said it had a special apology to the people of the Wai'anae coast, where downed power poles caused extended electrical outrages and tied up traffic while crews worked to clean up the problem.

"We know the wait was very, very long for many people," the ad says. "And the traffic tie-ups along Farrington Highway — the Waianae Coast's sole major access road — added insult to injury for thousands of people, more in fact than were left without power."

The utility said that replacement poles erected in Nanakuli and Ma'ili are thicker and stronger than the original poles and that "with the community's blessing, even stronger ones are coming."

"And we will work with the community, other utilities, elected officials, our regulators and others to evaluate longer-term options, including under-grounding."