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The Honolulu Advertiser
Posted on: Sunday, December 16, 2007

Santa Clauses looking sharp before coming to town

Compiled by John MacIntyre

  • Percentage of real bearded Santas who groom their beard up to four times a day, according to a survey of members of the Amalgamated Order of Real Bearded Santas by Auntie Anne's: 60

  • Percentage who own four to six red suits to stay looking sharp for the holidays: 23

  • Percentage of children who come to visit Santa at the mall who believe they have been good all year long: 75

    PARTY TIME

  • Percentage of workers who regret having snubbed the office holiday party, thus missing a prime opportunity for networking, according to a Tickle test for Monster.com: 31

  • Percentage who regret having drank too much at an office party: 20

  • Percentage who regret showing up late: 18

    HOLIDAY PAY

  • Hourly wage of a postal clerk, according to a study conducted by www.SnagAJob.com and based on Department of Labor data that cataloged the wages of the highest-paid holiday workers: $21.13

  • Number of cards, letters and packages processed by the U.S. Postal Service between Thanksgiving and Christmas: 20 billion

    30 MILLION SOLD

  • Approximate number of real Christmas trees that are sold in the United States every year, according to the National Christmas Tree Association Inc.: 30 million

  • Estimated number of acres in production for growing Christmas trees in the United States: 500,000

  • Year of the first written record of a decorated Christmas tree — located in Riga, Latvia: 1510

    SHOPPING HABITS

  • Percentage of shoppers who say they will be "in and out" of the stores, according to a survey from American Express: 38

  • Percentage who describe themselves as "bargain basement" shoppers: 30

  • Percentage who say they are "window shoppers": 11

  • Percentage who say they are "procrastinators": 9

    INCOME GAP

  • Percentage of all holiday gift spending that will be done by the top 30 percent of households with the highest incomes, according to a study by the Harrison Group: 50

  • Percentage of all holiday gift spending that will be done by the remaining 70 percent of households: 50

    LOSING CONFIDENCE

  • Percentage of U.S. consumers who felt it was a good time to spend money, according to a December consumer confidence poll conducted by ABC News/The Washington Post: 30

  • Number of years it has been since so few consumers were positive about the buying climate: 14

    BUSY SIGNALS

  • Percentage of professionals who said bearing tidings of joy may be difficult due to an increased workload, according to an Accountemps survey: 28

  • Percentage who said their workload stays the same, granting them no reprieve for the holiday season: 42

    NO JOY

  • Percentage of adult workers ages 50 and older who say it is not important to them if their employer has an annual holiday party, according to a survey conducted by Spherion: 72

  • Percentage of workers ages 18 to 29 who say the same: 56

    IDLE THOUGHT

    "Those who dream by day are cognizant of many things which escape those who dream only by night."

    — Edgar Allan Poe

    Readers can contact John MacIntyre at johnmacintyre@bwr.eastlink.ca.

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