Football fans have the Super Bowl. Doggy fans have ... "Puppy Bowl III," for your viewing pleasure all day Sunday while the "other" big sports event of the year is also being televised.

So tune in to cable TV's Animal Planet and check out the furry players (such as Bomber the Samoyed, Gypsy the English Bulldog, Jackson the Golden Retriever, Noah the Pekingese, and Quesadilla the Terrier mix).

Cat fans, you weren't forgotten: There's the kitty half-time show, too.

Log on to www.animal.discovery.com, click on Puppy Bowl III and get a preview of the cute-fest. There's even a Puppy Bowl Party Planning Guide for those so inclined. Woof!!