OAHU VOTES HAWAIIAN TELCOM YELLOW PAGES #1 DIRECTORY

Hawaiian Telcom Yellow Pages Earns Top Spot in Oahu Syndicated Usage Study

HONOLULU – (www.HTYellowPages.com) – The Hawaiian Telcom Yellow Pages is the most-used yellow pages directory in Hawaii, according to a 2006 survey of Oahu residents conducted by Knowledge Networks/SRI and published by the Yellow Pages Market ReporterSM, an independent yellow pages industry market measurement service. The survey was jointly sponsored by all three of Hawaii's competing telephone directory companies.

The results show that Hawaiian Telcom Yellow Pages has a significant lead in usage over its nearest local competitor. Fifty-five percent* of Yellow Pages users surveyed named a Hawaiian Telcom Yellow Pages directory in reply to a Knowledge Networks/SRI interviewer's question about which was the last phone directory they used.

"We have worked hard over these past two years to provide the most accurate, up-to-date directories, with information the community wants and needs," said Ron Montgomery, vice president and general manager of Hawaiian Telcom Directories. "We are pleased that this authoritative survey validates our efforts and demonstrates that Hawaiian Telcom Yellow Pages is Hawaii's local directory of choice."

In addition to the Knowledge Networks/SRI survey, a local research company (FAQ Hawaii, Inc., in cooperation with University of Hawaii Professor Dana L. Alden, Ph.D.) contracted by Hawaiian Telcom Yellow Pages conducted a complementary study in January which focused on slightly different measures – "possession and usage" – and found that the Hawaiian Telcom Yellow Pages directory had a usage rate (i.e., the directory consumers use most often) nearly four times as high as its closest competitor, and a possession rate of 82 percent, which is approximately 20 percent more than its next competitor.

"The Knowledge Networks/SRI research is another example showing that Hawaiian Telcom Yellow Pages is the directory of choice in Hawaii," said Montgomery. "We have been Hawaii's directory for over 100 years and have striven to include valuable additional information in our directories that people depend on, and we plan to continue looking for still other ways to make our directories meet the needs of our local customers."

The Knowledge Networks/SRI survey measured usage of printed yellow pages directories in the Hawaii market. The survey did not factor in the growing use of Hawaiian Telcom Yellow Pages' Internet Yellow Pages (HTYellowPages.com) or its CD-ROM directories.

About Knowledge Networks/SRI and Yellow Pages Market Reporter

Knowledge Networks/SRI, founded by two prominent Stanford University professors seeking to develop online research methodologies for the next century, is considered the gold-standard researcher in yellow pages usage. The Yellow Pages Market Reporter service is a combined effort of publishers, national advertisers, certified marketing representatives and associations, including the American Association of Advertising Agencies, the Association of National Advertisers, the Association of Directory Marketing, the Association of Directory Publishers and the Yellow Pages Association. In addition, guidelines and standards for the measurement were developed under the guidance of the Advertising Research Foundation.

About Hawaiian Telcom

Hawaiian Telcom is the state's leading telecommunications provider, offering a wide spectrum of telecommunications products and services, which include local and long-distance service, digital subscriber line (DSL) broadband for Internet use, wireless services, and print and Internet directory services. The official Hawaiian Telcom directories are the state's most comprehensive and accurate telephone directories. For more information, please visit www.HTYellowPages.com .

*Research conducted by Knowledge Networks/SRI (and published by the Yellow Pages Market ReporterSM) from January – December 2006. Hawaiian Telcom Yellow Pages directories received 55.3% of the usage. This represents a compilation of Hawaiian Telcom directories on the O'ahu distribution area. Hawaiian Telcom O'ahu Yellow Pages directory received 42.3% of the usage share with the remaining 13% being split among the following Hawaiian Telcom Yellow Pages directories: Oahu Companion, Leeward, Windward, East Honolulu. The Paradise Pages O'ahu directory received 29.5% of the share with the balance of usage being the Paradise Pages Windward and Hawaii directories. The ADventures O'ahu Islandwide directory received 12.6% of the share with the balance of usage being the East Honolulu directory.