Contact: Debbie Natsch Marketing Manager

Maui Pineapple Company

925-798-0240 x3103

MARTHA STEWART FEATURES MAUI GOLD® PINEAPPLE IN JANUARY

Magazine feature story and television program introduce

new pineapple recipes nationally

KAHULUI, MAUI---Maui Gold pineapple merited a ten-page feature story in the January 2007 edition of Martha Stewart Living magazine. Written by John Kernick, the article tells of pineapple's history and profiles Maui Pineapple Company's super-sweet Maui Gold variety. Eight new pineapple recipes are included in the story.

Response to the Martha Stewart Living article was so positive that Maui Gold was also selected to be featured on the nationally-broadcast Martha Stewart Show on Tuesday, January 9. Editorial director of food and entertaining at Martha Stewart Living, Lucinda Scala Quinn, taught viewers how to make "Angel Food Cake with Oven-Dried Pineapple" and everyone in the studio audience went home with their own Maui Gold.

The crew from Martha Stewart Living visited Maui earlier this year in search of new stories about foods from Hawai`i and one of their producers, Tony Bielaczyc, discovered the unique taste and aroma of Maui Gold pineapple on the trip. Maui Pineapple Company's quality assurance expert Taylor Kellerman gave the crew a lesson in fresh Hawaiian pineapple and Wes Nohara, VP of production management gave tours of the plantation, and the rest, they say, is history.

"With so many new and interesting recipes in the Martha Stewart Living article as well as good information, this national publicity can assist the entire pineapple category in increasing consumption," commented Howard Nager, VP Sales & Marketing for Maui Pineapple Company. "We are very excited to see Hawaiian pineapple featured in this magazine and on the television show because Martha's audience consists of food connoisseurs who appreciate the uniqueness of regional delicacies."

Maui Pineapple Company, Ltd. is a subsidiary of Maui Land & Pineapple Company, Inc, a holding and operating company established in 1907. Today, Maui Pineapple Company, which originated over a century ago, cultivates approximately 6,000 acres of pineapple on the island of Maui.

Today it continues to manage operations founded on the principles of sustainable agriculture and product innovation. To secure its competitive edge in the fast-evolving agricultural sector, Maui Pineapple Company is placing its emphasis on fresh and organic pineapple. MPC is focused on continual improvement of fruit quality, proactive land stewardship, and managing growth to meet the demands of its growing mainland market. The company's signature Maui Gold pineapple is known for its premium quality and a naturally sweeter aroma and taste.

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Teri Freitas Gorman

Director of Corporate Communications

Maui Land & Pineapple Co., Inc.

PO Box 187

Kahului, Hawai'i 96733-6687

Phone (808) 877-3857

Fax (808) 871-0849