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The Honolulu Advertiser

Updated at 7:41 p.m., Wednesday, January 17, 2007

Hawaiian, Aloha, go! sell tickets for $29

Advertiser Staff

Interisland carrier go! today announced a new round of $29 fares, which were immediately matched by Aloha Airlines and Hawaiian Airlines.

The new discounts must be purchased by Thursday, Jan. 25, and are good for travel through Feb. 28.

Restrictions apply, and the airlines typically don't say how many seats will be sold at the $29 rate.

Go!, a unit of Phoenix-based Mesa Air Group, touched off a price war when it opened for business in Hawai'i in June with $39 one-way interisland tickets. The airline also has offered one-way fares for a limited time at $29 and $19.

Hawaiian and Aloha matched each of the discounts.

Aloha said a recent study by its consultant, Texas-based Sabre Airline Solutions, concluded that Aloha, Hawaiian and go! are losing money when they sell tickets below $50.