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The Honolulu Advertiser

Posted at 12:13 p.m., Wednesday, January 31, 2007

Super Bowl wagering could top $100 million mark

By Erik Matuszewski
Bloomberg News Service

The popularity of the Indianapolis Colts and Chicago Bears might help Las Vegas sports books draw more than $100 million in Super Bowl wagers for the first time, a Nevada Gaming Control Board official said.

The Pittsburgh Steelers' win over the Seattle Seahawks in last year's National Football League championship game drew a record $94.5 million in wagers.

It was the sixth straight year the total amount legally bet in Nevada on the Super Bowl has increased and Frank Streshley, a senior gaming analyst for the Nevada Gaming Control Board, said he expects the trend to continue. The Colts are favored by 7 points over the Bears in the Feb. 4 game in Miami.

"We won't be surprised if it exceeds the $100 million mark," Streshley said in a telephone interview. "The two teams have a fairly big fan base and in prior years, we've seen increases with clubs with a big following."

The Colts ranked third and the Bears tied for fifth in a 2006 Harris Interactive poll tracking the NFL's favorite teams.

Chuck Esposito, assistant vice president of the Caesars Palace Race and Sports Book, said high-scoring offenses also draw in bettors. The Colts and Bears both averaged 26.7 points a game during the regular season, tied for the second-most in the NFL behind the San Diego Chargers.

Indianapolis is led by two-time NFL Most Valuable Player Peyton Manning at quarterback, while Chicago has increased its scoring average in the playoffs to 33 points a game.

"Offense always plays," Esposito said in a telephone interview. "People like the high-scoring affairs."

The Nevada Gaming Control Board plans to release figures for the total amount bet on the Super Bowl on Feb. 6, two days after the title game. Nevada is the only U.S. state in which sports betting is legal.