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Posted at 6:59 a.m., Wednesday, July 11, 2007

College: Michigan to get $7.5M in Adidas deal

By LARRY DITORE
Bloomberg News Service

The University of Michigan reached an agreement that will have Adidas AG provide footwear and apparel to the school's sports teams in a deal valued at $7.5 million annually, replacing rival Nike Inc.

Adidas, the world's second-biggest sporting-goods maker, will begin supplying the Wolverines' 25 sports teams during the 2008-09 academic year, the school said in a press release.

Adidas will pay Michigan $3.8 million in cash annually, which is more than the $1.2 million the university is receiving from Nike, and $2.2 million in products to outfit the university's teams, according to the Detroit News.

Michigan joins other U.S. universities such as Notre Dame, UCLA, Tennessee, Indiana, Nebraska and Wisconsin in signing with Adidas.

Adidas also has agreements with the NFL, MLS and an 11-year exclusive deal with the NBA.