The technology will allow consumers to use Mountain View, California-based Google to obtain lists of companies that provide the content they're seeking and links to where the products can be purchased, the Journal said on its Web site today.

Google and competitors such as Yahoo! Inc. are bolstering their mobile offerings with services including maps and calendars after handsets outsold personal computers by more than 4-to-1 last year, according to researcher Gartner Inc. Google Chief Executive Officer Eric Schmidt said in May that the company's biggest growth opportunity is in mobile phones.

For the new services, Google is working with entertainment companies and smaller mobile-media firms to index material and make it available through searches, the Journal said.

The project has suffered delays and it's unclear when the services will be available, the newspaper reported.

Google spokeswoman Erin Fors declined to comment on the report.

Shares of Google rose 83 cents to a record $552.99 at 4 p.m. New York time on the Nasdaq Stock Market. The stock has jumped 20 percent this year, beating a 4.5 percent gain at Yahoo and a 9.3 percent increase in the Standard & Poor's 500 Index.

First Experience

"Many people in the next five to 10 years, their first experience in the Internet will be through a mobile phone," Schmidt said at a press briefing May 10, before Google's annual shareholder meeting.

Last week Google announced plans to offer mobile map services in China to help narrow the gap with Baidu.com Inc. In May, Google introduced software in the U.S. that allows users to access their online calendars, including a list of appointments and description of events, via their phones.