About 1 million Easy-Bake Ovens are being recalled for the second time because dozens of children were burned, one so seriously she needed a finger partially amputated, the Consumer Product Safety Commission said.

The venerable toy, which has been sold since 1963, is linked to about 280 incidents in which children got hands caught in the door opening, the CPSC said last week.

The ovens were recalled in February after just 29 such reports. At least 16 children had second- or third-degree burns.

The recall affects only the front-loading ovens sold since May 2006. The 25 million side-loading ovens sold previously are unaffected by the recall.

Hasbro, the ovens' manufacturer, offered a retrofit fix in February, but spokesman Wayne Charness says only about 10 percent of owners ordered the kit. CPSC spokeswoman Julie Vallese says Hasbro told the agency it wanted to "do more" after the report of the partial amputation, and "We like more."

The Rhode Island-based company is asking consumers to return the ovens and is providing postage-paid boxes and $32 coupons to be used for other Hasbro products.

"The hope is that with this newly announced recall, consumers will make the smart choice of responding and returning the Easy-Bake Oven," says Vallese.

CPSC says young children can insert their hands into the oven's front opening and get their hands or fingers caught and possibly burned. Charness says the retrofit "gate," approved by the CPSC, was supposed to deter children from putting their hands inside. He says none of the incident reports involved ovens with the retrofit.

Vallese says news of the original recall set a CPSC record by reaching about 200 million consumers. But "you don't know if it reached the right people," says Rachel Weintraub of the Consumer Federation of America (CFA).

Weintraub says the recall shows the importance of "direct-to-consumer notification."

CFA petitioned CPSC to require manufacturers to include registration cards with all products, but the agency denied the petition. Weintraub says many people don't return warranty cards because they ask for so much marketing-related information, leaving companies with little information about who owns their products.

The Easy-Bake Oven is one of the more memorable toys for women in their 40s and younger — and more than a few boys and men.

The cooking times — until last year, the oven used a light bulb for heat — could be excruciatingly long.

Still, TV chef and restaurateur Bobby Flay has said he got his start cooking in an Easy-Bake Oven.

CPSC says consumers who bought Easy-Bake Ovens since May 2006 should stop using them and contact Hasbro for instructions on how to return them and receive their voucher. Call (800) 601-8418 anytime, or go to www.easybake.com.