The event takes place August 17-19 at the Neal S. Blaisdell Exhibition Hall and Arena. Festival-goers can help themselves to samples of the chefs' creations after the demos.

University of Hawaii Athletics Coaches Bob Nash (men's basketball), Jim Bolla (women's basketball), and Carmyn James (track & field) will be going head to head in the festival's first ever "Coaches Chili Cook-Off Challenge" at 6 p.m. on August 18. A $500 cash prize will be awarded to the winning coach's athletic program. The cook-off will be hosted by radio personality Billy V.

All cooking demonstrations will be held in the Blaisdell Arena.

The schedule:

Friday, August 17

2 p.m.: Derek Kurisu of Hilo, KTA Super Stores

4 p.m.: Chef Eldon Ricardo, Holokai Grill

6 p.m.: Chef Elmer Guzman, Poke Stop

Saturday, August 18

Noon: Chef Grant Sato, Culinary Institute of the Pacific at Kapiolani Community College

2 p.m.: Chef Mark Ellman and Chef Greg Denton, Mala Ocean Tavern

4 p.m.: Chef Fred DeAngelo, Ola

6 p.m.: University of Hawaii Athletics Coaches, Chili Cook-Off

Sunday, August 19

Noon: Chef Michael Imada, Colony Restaurant at the Hyatt Regency Waikiki Resort & Spa

2 p.m.: Chef William Bruhl, BluWater Grill

The festival will be held from 10 a.m. to 9 p.m. on Friday, August 17 and Saturday, August 18; and 10 a.m. to 5 p.m. on Sunday, August 19. Admission is $3; children six years old and under are free. One dollar-off coupons will be available at all First Hawaiian Bank branches on Oahu beginning in August, while supplies last.

The 2007 Made in Hawaii Festival is produced by the Hawaii Food Industry Association and sponsored by First Hawaiian Bank. The cooking demonstrations are sponsored by the Hawaii Medical Service Association.