Posted at 12:13 p.m., Tuesday, June 5, 2007
New Paul McCartney CD played all day at Starbucks today
Derek Paiva
Advertiser Entertainment Writer
Get wired. Get McCartney. All day. Tracks from Paul McCartney's critically well-received new disc "Memory Almost Full" is being played all day today in more than 10,000 Starbucks shops in 29 countries worldwide. It began with today's sunrise in New Zealand and ends when doors close here tonight — after an estimated 6 million listeners have been force-fed McCartney with their joe. Macca's new label Hear Music is a partnership between Starbucks Entertainment and Concord Music Group. The ex-Beatle, alarmed at plummeting CD sales, is exploring new ways to market his music.
