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The Honolulu Advertiser
Posted on: Saturday, June 9, 2007

FCC aims to free cable television's boxed-in viewers

By John Dunbar
and Deborah Yao
Associated Press

On July 1, the Federal Communications Commission will force cable companies to comply with a set of rules designed to open the market for television set-top boxes and other devices.

MATT ROURKE | Associated Press

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WASHINGTON — It has been 11 years since Congress voted to break the cable television industry's stranglehold on set-top boxes — the devices that consumers need to receive digital programming and change channels.

So why are you still paying $5 or more a month for that thing on top of your TV?

When Congress rewrote the nation's communications laws in 1996, it envisioned a thriving retail market where subscribers could actually buy their own boxes rather than make monthly payments to the cable company in perpetuity.

Things haven't quite worked out that way. The retail market for the boxes has failed to materialize, and the cable industry has filed numerous appeals and continued to press a furious lobbying and public relations campaign to make sure it never does, foes say.

Come July 1, the gloves come off. After two years of deadline extensions, that's when the Federal Communications Commission will require cable companies to make hardware changes in all new set-top boxes that it hopes will lead to a competitive market.

At the center of this melee is FCC Chairman Kevin Martin, who has opposed cable's requests for another delay. He sees set-top boxes going the way of the black rotary-dial telephone that consumers once rented from the phone company.

When the government opened that market, it "led to more innovation and lower prices and better quality phones," he said. "I think the same thing can be true in this (cable box) market as well."

The cable industry disagrees. David Cohen, executive vice president of cable giant Comcast Corp. in Philadelphia and its top political liaison, said consumers won't benefit from the change.

"I'm not sure it's a piece of technology a consumer needs to own or wants to own," he said. Once a newer set-top box comes out, "Circuit City won't take their old box and give them a refund to get a new model. They have to buy a new box to get the newest and fanciest upgraded technology."

The FCC rules will only affect customers with digital cable, a population that has grown steadily. For the first time last year, there were more digital cable subscribers than analog, according to the National Cable & Telecommunications Association, the cable trade group.

Of about 65 million cable households nationwide, 33 million have digital cable.

To jump-start competition, the cable industry will be required to separate the security function inside their digital set-top boxes — the hardware that ensures customers can only view channels they are paying for — from the navigation function, which is basically the channel changer.

The Telecommunications Act of 1996 included a grab bag of provisions that were meant to spark competition and limit regulation in nearly every area of the industry. The set-top box provision was no exception.

The law ordered the FCC to "adopt regulations to assure the commercial availability to consumers" of "converter boxes, interactive communications equipment, and other equipment" used to access multichannel video programming such as cable. On June 11, 1998, the agency adopted a two-phase plan to do just that.

Set-top boxes distributed by cable companies today contain both security and navigation functions. In the first phase of the plan, the FCC ordered the industry to make the security function separately available by July 1, 2000.

That led to the development of the "cable card."

The credit card-sized devices house the de-scrambling function and plug into competing boxes, such as the new TiVo Series3, and digital cable-ready televisions, which have a card slot.

The second phase begins July 1, when cable providers are banned from providing new boxes that integrate both the security and navigation functions. Existing subscribers can continue to rent their current boxes.

The new boxes will have to use the same cable card technology as the competition. The FCC is hoping that forcing cable companies to do that will motivate them to make sure the cards work like they're supposed to.

The cable industry says the new rule will cost it $600 million more a year for new boxes, an expense that will be passed along to customers. One competitor says that figure is vastly overblown.

Cable operators also say customers would rather rent their boxes rather than shell out hundreds of dollars to buy them, according to Dallas Clement, senior vice president of product management at Cox Communications Inc.

"Is there really a market for these? TiVo is $800 and $13 a month for a two-tuner high-definition digital video recorder," he said. "Us, they pay nothing up front and it's a $10 monthly lease."