The awards recognize that local tour operators are an important part of passengers' experience in Hawaii and the overall impression of their Princess vacation in the islands. Winners are chosen based on the number of positive comments received from passengers. Winners include tour companies from Princess' line-up of more than 105 shore excursion options throughout the Hawaiian Islands. Recipients receive their awards at ceremonies held aboard the line's ships.

"We've been presenting these Tour of the Season awards in Alaska and the Caribbean for several years now, and it has proven to be a wonderful way to recognize our best tour operators and to gauge how passengers react to our Adventures Ashore options," said Bruce Krumrine, Princess' vice president of shore operations for Europe and Exotics. "Our local tour operators really represent their destinations in our passengers' eyes, and they are so important to ensuring that Princess' high service levels continue even off the ship — so we're delighted to now applaud our top Hawaii-based tours."

Begun in 1999 in the Caribbean as part of Princess' C.R.U.I.S.E. (Courtesy, Respect, Unfailing In Service Excellence) customer service program, these tour operator awards cap off a season-long effort to recognize the role that local tour partners play in passengers' cruise experiences. Operators of the Tour of the Season receive a plaque and a letter of commendation, a tour of the ship, and lunch onboard for company officials. Winning tours will also be indicated in next year's shore excursion booklet.

Princess Cruises Adventures Ashore C.R.U.I.S.E. Tour of the Season Award — Hawaii 2006-07

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