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The Honolulu Advertiser

Updated at 6:56 a.m., Wednesday, June 27, 2007

Waikiki ranked No. 13 for Fourth of July destinations

News Release

No need to travel far to hit one of the top hot spots in the nation for the Fourth of July.

According to Priceline.com's 4th annual survey of the 50 most-popular destinations for Independence Day, Waikiki Beach is No. 13 for fun in the sun. The Waikiki Marina Area also took the 28th spot.

The survey results, based on more than 30,000 hotel room booking requests made by priceline.com customers for check-in between June 29 and July 4, were released today. The survey is based on actual booking activity, and not on consumer preference polls or votes.

Consistent with last year, Chicago, Las Vegas and New York City are the most popular spots for the July 4th week, making up the top seven destinations in the list. Chicago's Millennium Park area took the No. 1 spot on the list for the second year running, and the Las Vegas Strip has moved up from spot No. 5 in 2006 to spot No. 2 this year. New York neighborhoods took four of the top 10 spots, which is consistent with last year's findings.

Internationally, London grew in popularity this year, taking three spots on the list (No. 12, No. 31, No. 32), compared with only one spot (No. 35) in 2006.

The Priceline Top 50 Destinations List for July 4

1 Chicago, Millennium Park

2 Las Vegas, Strip Vicinity

3 New York City, Upper Midtown

4 Chicago, North Michigan Ave.

5 New York City, SoHo

6 New York City, Midtown East

7 New York City, Midtown West

8 Vancouver

9 San Diego, Coastal

10 Seattle, Downtown

11 Newark, Meadowlands

12 London, Regents Park

13 O'ahu, Waikiki Beach

14 Montreal

15 Washington DC, White House/Downtown

16 Niagara Falls, St. Catharines

17 Boston, Downtown/Charlestown

18 Orange County, Disneyland Area

19 Boston, Copley

20 Orlando, Universal Studios/Sea World

21 Las Vegas, Convention Center

22 San Antonio, Downtown/Riverwalk

23 San Francisco, Union Square West

24 San Diego, Downtown/Harbor Island

25 San Francisco, Union Square East

26 San Diego, Point Loma/Shelter Island/Old Town

27 Philadelphia, Downtown

28 O'ahu, Waikiki Marina Area

29 Orlando, Disney World Vicinity

30 San Antonio, Medical Center

31 London, Bloomsbury/Marble Arch

32 London, Mayfair/Soho

33 Toronto, Markham

34 San Francisco, Fisherman's Wharf

35 Puerto Rico, San Juan

36 Los Angeles, Central/Hollywood

37 Virginia Beach

38 Milwaukee, Downtown

39 Myrtle Beach

40 Seattle, Airport Area

41 Hilton Head Island

42 Orange County, Costa Mesa/Irvine

43 Toronto, Downtown

44 San Diego, East County

45 Williamsburg, Williamsburg Historic/Busch Gardens

46 Seattle, Lake Union

47 Key West

48 Las Vegas, West of Strip

49 San Diego, Coronado

50 Los Angeles, LAX Area

Note: Priceline's July 4th lists for previous years are available on www.priceline.com in the press releases area of the investor relations section.

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Priceline Europe, a leading European online hotel reservation service.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting all the best published prices, leisure travelers can narrow their searches using priceline.com's TripFilter™ advanced search technology, create packages to save even more money, and take advantage of priceline.com's famous Name-Your-Own-Price® service, which can deliver the lowest prices available.

Priceline Europe operates one of Europe's fastest growing hotel reservation services through its Booking.com network of hotel reservation services, Activehotels.com and priceline.co.uk. Priceline Europe operates in 54 countries in 15 languages and offers its customers in Europe and the U.S. access to approximately 34,000 participating European hotels.

Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees.