honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser

Posted at 1:51 p.m., Tuesday, May 15, 2007

Local firms encouraged to attend Taiwan trade shows

Advertiser Staff

The state is seeking representatives from Hawai'i's food and beverage industry as well as sports and leisure businesses to participate in two trade shows in Taiwan this summer.

The state Department of Business, Economic Development and Tourism is coordinating participation in two events, the first in June, the second in July.

The first show, Food Taipei 2007, is the largest food and beverage show in Taiwan . It runs from June 21 to 24 at the Taipei World Trade Center Exhibition Hall. A total of 585 exhibitors, utilizing 1,600 booths are expected.

"This is Asia's premiere food industry show, with multiple business opportunities in a region that is continuously searching for fresh tastes and variations. It is an exceptional opportunity for Hawai'i businesses to enter the Taiwan market," said DBEDT Director Ted Liu.

"Being part of the USA Pavilion at Food Taipei 2007 will give Hawai'i food growers, processors and wholesalers an opportunity to reach 23 million residents," Liu said.

Last year's show attracted 50,000 visitors, and resulted in 357 contracts for U.S. exhibitors. Some of the most popular items were beverages, popcorn, snack foods, coffees and teas, and condiments.

The USA Pavilion is sponsored by the United States Department of Agriculture (www.fas.usda.gov), the Agricultural Trade Office, and the American Institute in Taiwan (www.ait.org.tw/en/agriculture/ato).

For more information, visit the USA Pavilion website at www.usapavilion.com.tw.

The Taiwan Sports Recreation & Leisure Show will be July 19 to 22 at the Taipei World Trade Center. The idea is to give local businesses the opportunity to get into the rapidly expanding Taiwan market for products related to relaxation, health, beauty and family.

The show has five sections: Sporting Equipment, Sportswear, Recreation Vehicle, Fitness & Leisure and Home Entertainment.

Liu said if the state just tapped into an estimated one million golfers, the impact could be significant, he said.

Companies wishing to participate should contact Richard Fassler for additional information at (808) 587-2775, or by email at rfassler@dbedt.hawaii.gov.