honoluluadvertiser.com

Sponsored by:

Comment, blog & share photos

Log in | Become a member
The Honolulu Advertiser
Posted on: Wednesday, May 30, 2007

ABC anchor on top of the 'World,' ratings

By David Bauder
Associated Press

Charles Gibson, who marks one year as ABC's "World News" anchor this week, has reason to smile as his show sits on top of the evening news show ratings.

ABC

spacer spacer

NEW YORK — His smile is as wide as the Amazon when Charles Gibson is asked simply whether he's having fun.

"I'm having a great time," said Gibson, marking one year as ABC's "World News" anchor this week. "I'm loving it. I really love doing this."

ABC News loves having him. Gibson is thriving at a job he thought he'd never have, at a time he thought he'd be retiring. "World News" has swept past NBC's longtime leader "Nightly News" in the ratings this year, winning 11 of the past 15 weeks in a turnabout so sudden it took even Gibson's bosses by surprise.

The evening news may no longer be what it once was, but it's still a network news division's flagship. First place is a valuable point of pride.

"He really loves the news and reporting the news, and I think that comes across," ABC News President David Westin said.

Gibson, 64, says he's an accident of history. He figured his 30-year ABC career would be over before Peter Jennings left as anchor, but Jennings died of cancer in 2005. Westin then passed over Gibson, turning to him after Bob Woodruff was severely hurt in Iraq and Elizabeth Vargas became pregnant.

Gibson is surrounded by strong reporters and his show has "a wider range of moods" than its rivals, said Andrew Tyndall, a news consultant who monitors content of the evening news. The inspirational feature that ends a broadcast is almost an evening news cliche; "World News" is just as likely to end with something quirky, he said.

It also doesn't hurt that Gibson is competing against two people in their late 40s in one of the few TV arenas where gray hair isn't considered a handicap.

"Charlie most resembles the type of individual who most of the audience has been accustomed to getting the evening news from for the past 20 or 30 years," said Erik Sorenson, former MSNBC president and once NBC anchor Brian Williams' boss. "He's the closest in age and look to the Peter Jennings and Tom Brokaw mold that has been winning in the ratings for as long as we can remember. I think it's as simple as that."

Gibson talks of the broadcast in almost holistic terms. He said he's learned to place less emphasis on the lead story and incremental stories that would take too long to explain. And his own experience comes into play, too: "World News" placed comparatively less emphasis on the Rev. Jerry Falwell's death partly because Gibson knew him from his reporting days in Lynchburg, Va.

What's most important is leaving viewers with the feeling that it was a half-hour well-spent, he said. He opens each show by saying, "welcome."

Some theorists believe Katie Couric's arrival at CBS caused evening news viewers to switch around and sample different broadcasts more than usual, and this benefited Gibson. By starting its prime-time election night coverage a half-hour earlier than NBC and CBS, ABC News had an important victory and gave Gibson more exposure.

Still, explaining ratings fluctuations is a lot of guesswork. NBC's severe prime-time problems — it's a distant fourth while ABC is trending up — may be taking a toll elsewhere on the network. It's worth noting that on the last big news week, following the Virginia Tech shootings in April, Williams won.

Gibson hasn't lost since. On the mid-May week when Williams scored an exclusive interview with British Prime Minister Tony Blair then returned to New Orleans, site of his biggest triumph as anchor, ABC won by its widest margin since 2001. "World News" also did a three-part special on Darfur that week, hardly a ratings-grabber.