Updated at 4:59 p.m., Tuesday, November 6, 2007
Big City Diners joins Rewards Network
News Release
CHICAGO — Rewards Network, the restaurant industry's leading resource for dining frequency programs, marketing services and business intelligence, today announced that a fifth Big City Diner has joined the program.
Founded and owned by restaurateur Lane Muraoka, Big City Diner is one of O'ahu's most popular, locally owned restaurant groups. Offering an extensive, all-day menu of American and Hawaiian-style favorites, Big City Diner's made-to-order freshness, generous portions and affordable pricing make it a top choice among residents and tourists alike.
Lane Muraoka signed his first contract with Rewards Network over six years ago. Since then, his diner concept has taken off, and he credits Rewards Network for helping generate the traffic that has fueled Big City's expansion. Said Muraoka, "In this business, competition is fierce. Being part of a dining program that offers rewards is a great way to appeal to both local and out-of-town customers. Many locals choose to receive their Rewards Network rewards in frequent flyer miles and then use their miles to get to the mainland. Tourists use their miles to get to Hawai'i. And the volume of weekly Rewards Network transactions proves the dining incentives work."
Added Rewards Network President and CEO Ron Blake, "Our members actively participate in our program by dining at participating restaurants, bars and clubs where they'll earn maximum rewards. Last year alone we awarded 1.3 billion frequent flyer miles, as well as 50 million rewards program points, $4.5 million in Cashback RewardsSM savings, and $4.2 million in college savings rewards. That represents more than $6 billion in credit card sales at restaurants in the Rewards Network."
Big City Diner Locations:
Waipi'o: 94-800 'Uke'e St., Waipahu, HI 96797; 678-8868
Pearlridge Shopping Center East: 98-211 Pali Momi St., 'Aiea, HI 96701; 487-8188
Ward Entertainment Center: 1060 Auahi St., Honolulu, HI 96814; 591-8891
Kailua Foodland Marketplace: 108 Hekili St., Kailua, HI 96734; 263-8880
Kaimuki: 3569 Wai'alae Ave., Honolulu, HI 96816; 738-8855
About Big City Diner
Five locations: Kaimuki, Kailua, Ward Entertainment Center, Waipi'o, and now Pearlridge East. Big City Diner is open daily from 7 a.m. for breakfast, lunch, dinner and late-night dining. The huge menu of fresh, made-to-order foods runs the gamut, from all-American favorites like Bubbie's Homemade Extra Thick Ice Cream Shakes and ½-pound Big Burgers, to dishes with a healthy dash of local Pacific-Asian flavor, such as Ray Chan's Island-Style Ahi Poke, Calamari Tempura Strips with Wasabi Aioli Dipping Sauce, and the restaurant's famous Guava & Mango BBQ Baby Back Ribs. A great place for getting together with family or friends, guests are offered a full bar complete with Big City's own locally brewed beer, Big City Golden Ale. Also, local and national high school, as well as college and professional sports are available daily on numerous TVs and flat screens. Awards: four-time recipient of the Hale 'Aina Award for "Best Restaurant Under $20 in Hawaii"; 2003 – 2007 winner of the 'Ilima Award for "Best Casual & Family Restaurant"; voted "Best Hamburger in Hawaii" by Best of City Search in 2005.
About Rewards Network
Rewards Network (AMEX:IRN), headquartered in Chicago, IL, powers the leading frequent dining programs in North America. Thousands of participating restaurants and other merchants benefit from the Company's extensive email, internet and print marketing efforts; member ratings/feedback and other business intelligence; and access to capital. In conjunction with major airline frequent flyer programs and other affinity organizations, Rewards Network provides over three million members with incentives to dine at participating restaurants. These incentives include airline miles, college savings rewards, reward program points, and Cashback RewardsSM savings. For additional information about Rewards Network, visit www.rewardsnetwork.com or call 877-491-3463.
