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The Honolulu Advertiser
Posted on: Friday, November 30, 2007

Buy a pair of shoes and do some good

By Cory Ohlendorf
Washington Post

Hawaii news photo - The Honolulu Advertiser

For every pair of TOMS shoes ("Shoes for Tomorrow") he sells, designer Blake Mycokie donates a pair to someone in need. On Wednesday, Mycoskie and volunteers distributed 50,000 pairs in South Africa.

BILL O'LEARY | Washington Post

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TOMS (AND TINY TOMS FOR KIDS) IN VARIOUS FABRICS AND COLORS

$38-$68

www.tomsshoes.com

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This is a story about a fashion altruist. Never heard of such a thing? Well, meet Blake Mycoskie, a young entrepreneur and former "Amazing Race" contestant.

When the enterprising Texan took a vacation in Argentina last year, he was struck by two things: the simple style of the alpargata, a traditional Argentine rope-soled shoe, and the absence of shoes of any kind among the adults and children in a village he visited.

"The story sounds cheesy, but I had this vision," Mycoskie says. "That I'd start a shoe company, and for each pair sold, a pair would be given to someone in need." And that's just what happened. They'd be "Shoes for Tomorrow" (TOMS for short).

Mycoskie, now based in Santa Monica, Calif., updated his version with a flip-flop bottom for comfort and a luxe leather insole (the same Argentine leather used by Salvatore Ferragamo). He offered more than two dozen styles.

The shoes were quickly adopted by the fashion pack, and the original batch of 250 he hoped to sell surpassed 10,000 in less than a year. As promised, Mycoskie and friends returned to Argentina and distributed the shoes to various villages.

This week, Mycoskie landed in South Africa for the second shoe-drop mission — with more than 50,000 TOMS to donate.

Philanthropic mission aside, the shoe's effortless styling recently received the CooperHewitt People's Design Award.

His basic canvas style has been upgraded for fall, with burlap, corduroy and suede. "I love those," Mycoskie says. "Because even when it's cold, you can wear them without socks."