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The Honolulu Advertiser
Posted on: Friday, October 5, 2007

Queen of Hawai‘i hospitality

By Wanda A. Adams
Assistant Features Editor

Hawaii news photo - The Honolulu Advertiser

The Coco Palms porte cochere and front entrance, with an oracle tower erected in the early 1960s.

Advertiser library photo

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HONORING HER LEGACY

Newly created Hawaii Hospitality Hall of Fame

"Celebrate a Legacy in Tourism" dinner, Nov. 20 benefiting the University of Hawai‘i School of Travel Industry Management

Among the honorees: Grace Buscher Guslander, the only woman hotelier to be honored independently of her husband

Information: Frank Haas, 956-7111; www.tim.hawaii.edu

Tickets: $180

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Hawaii news photo - The Honolulu Advertiser

Grace Buscher, as she was then, at the Coco Palms sign around 1960. By then, the Coco Palms had become the leading asset of Gus Guslander’s Island Holidays hotel group, largely because of Grace’s ideas and management.

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Hawaii news photo - The Honolulu Advertiser
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Hawaii news photo - The Honolulu Advertiser

Grace Buscher Guslander in her late years, giving her only public 'ukulele performance at the birthday of a friend on Kaua'i.

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COCO PALMS’ HISTORY

1951: Coco Palms Lodge opens in private home

1953: Lyle "Gus" Guslander hui leases failing Lodge

1953: Grace Buscher named manager; 24 rooms, five employees

1954: Guslander’s Island Holidays buys Lodge; renamed Coco Palms Hotel

1950s-1980: Continuous renovation; hotel grows to 416 rooms

January 1969: Amfac buys Island Holidays; Buscher continues as Coco Palms manager

Feb. 25, 1969: Buscher and Guslander wed in Las Vegas

Aug. 30, 1973: Gov. John A. Burns announces $1 million Guslander trust for hospitality school

April 21, 1984: Lyle Guslander dies after heart surgery

January 1985: Grace accepts mandatory retirement at 75

August 1985: Amfac sells Coco Palms

Oct. 25, 1990: Grace’s 80th birthday party, fundraiser for Kauaçi Historical Society

1992: Hurricane Iniki strikes, hotel closed

April 5, 2000: Grace dies

quietly at home

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MOVIES ASSOCIATED WITH COCO PALMS

(Filmed on property, or actors stayed on property)

1953: "Miss Sadie Thompson," Rita Hayworth

1956: "Voodoo Island," Boris Karloff

1957: "Jungle Heat," Lex Barker

1957: "South Pacific," Mitzi Gaynor, Rossano Brazzi

1960: "The Wackiest Ship in the Army," Jack Lemmon, Ricky Nelson

1961: "Blue Hawaii," Elvis Presley

1964: "None But the Brave," Frank Sinatrat

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Grace Buscher Guslander couldn't exist today.

Virtually every circumstance that made possible the career of this legendary hotelier has vanished from Hawai'i. This flavor of something lost pervades Kaua'ian David P. Penhallow's biography, "The Story of the Coco Palms Hotel: The Grace Buscher Guslander Years, 1953-1985" (Rice Street Press, $29.95). The book is now in a revised second edition, in bookstores throughout Hawai'i.

"There was a spiritual quality about Grace, and I think that's what has been mostly missed by other hotels," said Penhallow, who worked for the Guslanders at one time and was a friend for more than 40 years. "She believed you take care of your land, you take care of your people (employees, guests, the community). That's a huge part of why she was so successful. That's what people could feel."

But the hotel Grace built, Kaua'i's Coco Palms, once famous the world around, is moribund.

Destroyed by Hurricane Iniki in 1992, the frond-topped cottages with their giant clam-shell sinks and the Hawaiian-style high-peaked lobby, peaceful lagoons and open-air dining areas have stood abandoned amid a succession of unsuccessful proposals to revive the hostelry.

Just last month, Coco Palms Ventures, which had been at work on a luxury resort there, announced it would abandon the concept when part of its plan was rejected by local officials.

Grace Buscher Guslander died in 2000 with Penhallow at her bedside. In this book full of hilarious stories and anecdotes that tug at the heart of anyone who can remember "the old Hawai'i," he does justice to a woman he calls "remarkable, generous and a hotel genius."

But the Guslanders — Grace and the man she would first work for and then marry (in 1969), Island Holidays hotel chain founder Lyle "Gus" Guslander — lived in a different world.

It was a world where a guy with ambition could borrow enough to buy a hotel for $150,000 and hire a young woman to run it just because he liked her and thought she was smart, even if she'd never worked in a hotel and was a relative newcomer to Hawai'i, as well. Guslander was in every way his future wife's match in independence of thought and single-minded focus on filling guest rooms.

It was a world where the hospitality industry largely ignored authentic Hawaiian culture and history. Grace Buscher, in contrast, spent hours in the library studying the Islands' native people and made friends with key elders, such as cultural specialist Gladys Brandt and kahuna Sara Kailikea. Her close friendship with Brandt began after Mauian Harry Field, impressed that Grace had sent poi and lomi salmon to his room as an amenity, asked her to adopt "this little haole."

Buscher respected the culture, though she would gild the hibiscus when it suited her purposes.

For example, she invented the torch-lighting ceremony from whole cloth (though it was later copied by many hotels). But she also spent her own money to collect Hawaiian artifacts, then donated them to a museum on the property.

And she revived knowledge of an almost-forgotten but vital figure, Kaua'i's last chiefess, Queen Deborah Kapule, who in the late 1800s ran a hotel on the banks of Wailua River near the site of the Coco Palms.

"Her celebrations of Deborah Kapule's birthdays were always a chicken-skin time," recalled Penhallow, who interviewed dozens of former employees, friends and former guests for the book. "The birthday celebration sticks in most of their minds. It was very simple, a blend of Christianity and native religion. But when those drums beat, and you heard the chanting and you saw the procession of people coming through the palm grove, there wasn't a sound from the crowd."

It was a simpler time, when, instead of expecting hot-and-cold running activities and sophisticated spas, guests (including many of the movie stars who stayed there) were happy to eat simple, often local-style food, participate in one of Guslander's many dreamed-up ceremonies and pageants — from judging employee lei or Easter hat contests to entertainment by the local Mormon or Catholic church choirs. (The Mormons put a wing on their church with the money they earned singing at the hotel, typical of the ways Guslander aided the community, Penhallow said.)

It was a time when employees greeted returning guests by first name, and even felt comfortable gently scolding them, literally treating them like family. Grace hosted a free nightly cocktail party (another practice some Island hotels copied, though most offered the party only weekly or twice-weekly). Entertainment might be kanikapila style, with employees playing music or dancing the hula (and no overtime, either).

Penhallow said the Guslanders spent little on advertising. "She always said, 'You have to create something that when guests go back home, they'll talk about,' " Penhallow recalled. "Grace believed word of mouth was the best advertising."

It was a time when a hotelier could do pretty much what she wanted with a property. Grace put in a zoo, with gibbons named Gus and Lander.

"The other hotels had swimming pools and beaches and views," Penhallow said. "But there was not the ambience with the coconut fronds, the shell basins, a bedspread made of fish net, canoe paddles on the walls, shells dripping all over and some kind of ceremony every night. Grace was a romantic, she was into drama, and people responded to that."

Reach Wanda A. Adams at wadams@honoluluadvertiser.com.