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Posted at 8:29 a.m., Wednesday, October 17, 2007

NBA: Magic defeat Cavs in first of China games

By Stephen Wade
Associated Press

SHANGHAI, China — The Orlando Magic defeated the Cleveland Cavaliers 90-86 today in a preseason game at Qizhong Arena on the outskirts of Shanghai. The two teams will play again Saturday in the former Portuguese territory of Macau.

Tomorrow in Macau, the Magic play a China all-star team, part of the NBA's so-called China Games.

Dwight Howard had 31 points and 14 rebounds, and Jameer Nelson added 24 for Orlando. LeBron James led Cleveland with 17 and Larry Hughes scored 16. James played only 28 minutes and Hughes only 27 and both were rested late in the game when Orlando rallied to take control.

Orlando tied the game 84-84 on Howard's inside basket with 1:16 to play and then edged away with Nelson hitting four of four free throws down the stretch.

The Cavaliers raced to a 19-8 lead but Orlando closed to 23-20 after the first quarter.

The Cavaliers came out strong again, scoring the first 11 points of the second quarter to race to a 34-20 lead. Howard finally scored with just over eight minutes to play to make it 34-22 with Cleveland starter James on the bench for much of the second quarter.

The Cavaliers led 46-42 at halftime.

Orlando took its first lead of the game — 49-48 — early in the third quarter on a dunk by Howard. But the lead was short with James scoring two fast-break baskets — one on a slam — to give the Cavaliers a 61-53 lead with 5:21 to play in the third quarter.

After three quarters, the Cavs led 72-64, but the lead slipped away in the final quarter with James and Hughes on the bench.

In a pregame new conference, David Stern, NBA commissioner, elaborated slightly on the NBA's new freestanding China subsidiary — NBA China. Timothy Chen, one of China's top business executives, began work Monday as the company's new chief executive officer.

Stern said long-term plans called for setting up "the second NBA, the NBA of China."

He didn't elaborate on exactly what form that will take, but Stern said the expansion will involve working with the 16-team China Basketball Association — the CBA.

The NBA generated about $50 million in revenue last year from China, the league's largest market outside the United States. That pales compared to overall NBA revenue of almost $4 billion. But NBA officials have said the 80-person staff in China is set to grow five times in the next several years with increased revenues sure to follow.

Stern said he had held two days of meeting in China talking with TV partners, advertisers and sponsors about ways to grow basketball in China.

He called the project "long-term" and said the NBA was seeking financing. Ninety percent of the new subsidiary will be owned by the league. Two five-percent shares will be sold to Chinese investors and to a U.S. media company.

The NBA has not confirmed it but, but the American buyer is reported to be the Walt Disney Company, which owns ESPN and ABC.