As part of a larger partnership with Patrick and his content distribution company The Content Factory, Sports Illustrated's Digital Group will host and produce the website DANPATRICK.com.

"Dan Patrick is a sports genius," said Terry McDonell, Editor of the Sports Illustrated Group in a press release. "He's fast, funny, analytic, old-school informed and, most important, he believes in the values reflected in the sports he covers. He will bring all of that to SI."

Highlights of the partnership between Dan Patrick, SI and The Content Factory include:

Patrick will pen a weekly column for Sports Illustrated beginning in January.

SI Digital will re-launch DANPATRICK.com in early 2008 with audio simulcast from the nationally syndicated radio program, "The Dan Patrick Show".

FanNation technology will power a daily Patrick blog and social-networking community.

"I couldn't be more excited to work with the Sports Illustrated Franchise, which, in my mind, represents the pinnacle of sports journalism," said Dan Patrick. "Sports Illustrated's lineup of writers is legendary and it is a true honor to share that company and follow in a long line of some of the nation's most renowned sports journalists. This deal provides us with a great opportunity to cross promote our content in print, online and over the airwaves."

Patrick worked for ESPN from 1989-2007 and in 1999, he began hosting "The Dan Patrick Show," which was heard on ESPN radio and carried on 325 national affiliates. He is also the author of a book entitled "Outtakes," based on his no-holds-barred question-and-answer interviews in ESPN The Magazine. Prior to joining ESPN, Patrick was a sports anchor/reporter for CNN for six years.