Updated at 2:12 p.m., Wednesday, October 24, 2007
Honolulu among leaders when it comes to blogging
Advertiser StaffHonolulu ranks as one of the top six metropolitan areas in the U.S. when it comes to people who read or contribute to blogs, according to a new survey.
The ranking by Scarborough Research found 12 percent of Honolulu adults have read or contributed to a blog in the past 30 days. That tied Honolulu with San Diego.
Austin, Texas topped the rankings with 15 percent, followed by Portland, Ore. at 14 percent. Seattle/Tacoma and the San Francisco/Oakland/San Jose area, which each had 13 percent.
"Not surprisingly, the cities that rank highly for bloggers are also prominent Internet-usage markets. Austin and San Francisco adults, for example, are more likely than the average to have a broadband connection at home," said Gary Meo, senior vice president, print and digital media services, in a news release.
"Additionally, Austin, Portland, San Francisco and Seattle are markets with large high-tech economies."
Scarborough, a research firm that studies shopping, media and demographics, ranked 79 areas. Honolulu was listed ahead of such metropolitan areas as Dallas, Washington, Atlanta, Boston and Los Angeles. The national average was 8 percent.
The lowest-ranked cities were Pittsburgh and Buffalo at 2 percent.
Top 10 Metropolitation areas
Austin, TX 15 percent
Portland, OR 14
San Francisco/Oakland/San Jose, CA 13
Seattle/Tacoma, WA 13
Honolulu, HI 12
San Diego, CA 12
Dallas/Fort Worth, TX 11
Columbus, OH 11
Nashville, TN 11
Colorado Springs/Pueblo, CO 11
Lowest 10 Metropolitan areas
St. Louis, MO 6
Birmingham, AL 5
Charlotte, NC 5
West Palm Beach/Fort Pierce, FL 5
Fresno/Visalia, CA 5
Cleveland/Akron, OH 5
Roanoke/Lynchburg, VA 4
Wilkes-Barre/Scranton, PA 4
Buffalo, NY 2
Pittsburgh, PA 2
Source: Scarborough Research