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The Honolulu Advertiser
Posted on: Thursday, October 25, 2007

Honolulu is livin' high on the blog No. 6 in nation

Advertiser Staff

Hawaii news photo - The Honolulu Advertiser
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Honolulu ranks as one of the top six metropolitan areas in the U.S. when it comes to people who read or contribute to blogs, according to a new survey.

The ranking by Scarborough Research found that 12 percent of Honolulu adults have read or contributed to a blog in the past 30 days. That ties Honolulu with San Diego.

Austin, Texas, tops the rankings with 15 percent, followed by Portland, Ore., at 14 percent. Seattle/Tacoma and the San Francisco/Oakland/San Jose area each had 13 percent.

"Not surprisingly, the cities that rank highly for bloggers are also prominent Internet-usage markets. Austin and San Francisco adults, for example, are more likely than the average to have a broadband connection at home," said Gary Meo, a senior vice president, in a news release.

Scarborough, a research firm that studies shopping, media and demographics, ranked 79 areas. Honolulu was listed ahead of such metropolitan areas as Dallas, Washington, Atlanta, Boston and Los Angeles. The national average was 8 percent.

The lowest-ranked cities are Pittsburgh and Buffalo at 2 percent.