Police said the man lost control of his 2005 Ford sedan in the area of the 102-mile marker in the Ho'okena area, crossed the centerline and crashed into an embankment at about 8:45 p.m.

A male passenger in the car was taken to Kona Community Hospital by fire rescue personnel, police said. His condition is unknown.

Police are not releasing the man's name until next of kin is notified.

The death is the Big Island's 26th traffic fatality of the year as compared to 25 on the same date last year.

The deadly spree began Thursday when Robert A. Ueno of Kane'ohe lost control of his 2001 Harley Davidson motorcycle on Kohala Mountain Road and veered into the path of an oncoming 2007 Dodge station wagon driven by a 47-year-old Honolulu man. The collision occurred at 1:51 p.m.

Ueno was taken to North Hawai'i Community Hospital where he died at 2:48 p.m. The station wagon driver suffered minor injuries, police said.

Many motorcyclist from across the state are on the Big Island this weekend for the annual Labor Day ride.

On Friday night, a pickup truck crash on Hawai'i Belt Road and the Old Mamalahoa Highway in Papaikou claimed the life of Eldon G. Elder Jr. of Pahoa. Police said Elder's truck ran off the right side of the roadway and struck the cement column that supports the stairs of a pedestrian overpass at 7:51 p.m.