Posted at 3:39 p.m., Friday, September 7, 2007
Jon de Mello promotes literacy with Montblanc
Advertiser Staff
Jon de Mello, CEO of the Mountain Apple Company, is part of a Montblanc global campaign to promote increased literacy among children.De Mello, producer of Israel Kamamakawiwo'ole's "Wonderful World," will appear at the Montblanc boutique at Ala Moana Center from 2 to 4 p.m. tomorrow to mark World Literacy Day and the release of a special edition Montblanc Meisterstuck 149 pen retailing for $615.
Other celebrities from Robin Leach in Las Vegas to Placido Domingo in Costa Mesa will also make similar appearances today to tout the literacy campaign, themed "The Power to Write." The stores will have pieces with engraved signatures of participating personalities for sale.
A portion of sales will be donated to support UNICEF education programs in Latin America, Africa and Asia.