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The Honolulu Advertiser
Posted on: Sunday, September 9, 2007

AFTER DEADLINE
We're taking care of local business

By Mark Platte
Advertiser Editor

Hawaii news photo - The Honolulu Advertiser
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Our business section changes dramatically starting tomorrow and will contain more local business news than ever.

We've always been proud of our award-winning business coverage, but we're making changes because we realize that business readers are using the section for different reasons.

With so many sources out there for national business news and countless Web sites with personalized stock pages, we're creating a local product that has a new name, a new size and quite a bit of new information.

"Hawai'i's Business Today" will be published Monday through Saturday in tabloid format, or the same size as our Friday TGIF entertainment section. Sunday will remain a broadsheet and contain longer stories for those with a bit more leisure time.

Each of the tabloids will have a specific theme: Monday will be reserved for tourism, Tuesday for jobs and workplace issues, Wednesday for small business, Thursday for consumer issues, Friday for real estate, and Saturday for personal finance. Stories and briefs about these issues will appear on those days.

One page five days a week will be devoted to Trade Winds, our notices of promotions, appointments and other job announcements. We also will provide a page of data, which initially will include business registrations, real estate transactions, bankruptcies and building permits. Different data will be posted as we go along and we figure out what is available. We'd welcome your suggestions on what you'd like to see.

Our Market Trends pages will continue and will contain Hawai'i mutuals, Hawai'i stocks and stocks of local interest in the areas of retail, real estate, hospitality/restaurants and other areas. You'll see a daily stocks recap plus listings for foreign exchange and interest rates.

We'll still provide a full page of stocks and mutuals, but because these will be in tabloid format, there will be fewer listings Tuesday through Friday. On Saturday, we will run an expanded list of stocks. The Sunday page of weekly mutual funds and money funds will not change. We also are starting a new online Money & Markets page tomorrow that will allow readers to look up stock quotes and find the most active gainers and losers of the day.

Here's a preview of what you will find this week:

On Monday, tourism writer Robbie Dingeman will write about the Limahuli Garden and Preserve on Kaua'i as an alternative tourist destination. On Tuesday, we'll have our popular Leadership Corner feature as reporter Curtis Lum interviews Jim Nicholson, a former NFL star and current chairman of the Hawai'i Labor Relations Board. Wednesday's business profile will look at Pet's Discount. On Thursday, we'll debut Dingeman's new consumer column called "Are you buying this?" which will help readers navigate how best to purchase everything from refrigerators to flat-screen TVs.

Friday's real estate-themed section will feature a story by Andrew Gomes about local real estate developers considering a new method of financing roads and other infrastructure for new residential developments. Saturday will be the debut of our Personal Finance pages.

Special projects editor Stephen Downes, assistant business editor Alan Yonan, reporter Greg Wiles and page designer Elizabeth House have all worked hard on this new section for several months.

We hope you like it.