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The Honolulu Advertiser

Updated at 1:25 p.m., Tuesday, September 11, 2007

Delaware company adopts Hawaiian name, mission

Advertiser Staff

A new Wilmington, Del.-based company trying to make rebate redemption and marketing easier has become the latest company to adopt a Hawaiian name.

Ohana Companies LLC said its mission to simplify the process is inspired by the word 'ohana in the sense that family and friends are bound together and must cooperate and remember one another.

The company, which operates a Web site named everybodywins.com, said it has almost eliminated the inefficient and costly mail-in rebate and fulfillment process by offering an online solution to redeem, validate and fulfill rebates electronically.