Billions of reasons why U.S. shoppers should clip coupons | The Honolulu Advertiser

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Billions of reasons why U.S. shoppers should clip coupons | The Honolulu Advertiser | Hawaii's Newspaper

Posted on: Sunday, September 23, 2007

Billions of reasons why U.S. shoppers should clip coupons

Compiled by John MacIntyre

Percentage of the U.S. population that uses coupons, according to data from the Promotion Marketing Association Coupon Council: 86

Amount of money that shoppers saved in 2006 by using manufacturer's coupons: $2.6 billion

Amount offered by manufacturers in coupon savings in 2006: $330 billion

CORPORATE GAMERS

Number of "white collar" workers who play casual video games, according to the results of a survey by PopCap Games: 80 million

Of those, percentage who said they play at work: 24

Percentage of CEOs, CFOs and other senior executives who say they play at work: 35

AMERICANS TUNED IN

Year of the first daily radio news program, "The Radio Digest," hosted by George Thompson over WBAY in New York City, according to the U.S. Census Bureau: 1922

At the time, number of radio stations in the United States: 30

Estimated number of radio stations in the United States today: 11,000

Estimated number of radios in the average American home: 8

Source: U.S. Census Bureau

SAVVY TRAVELERS

Percentage of business travelers who say they save up to 10 percent on their annual leisure travel costs (not including spending money) by being a frequent business traveler (free airline tickets through mileage programs, hotel stays, etc.), according to the findings of the Orbitz Business Traveler Survey: 58

Percentage who said they save between 10 percent and 25 percent: 22

NOTES TO SELF

Percentage of business leaders who keep a to-do list during the day, according to a worldwide survey by NFI Research: 96

Percentage who have 1 to 20 items on it: 81

Percentage who say they generally complete their list: 83

Source: NFI Research

INEQUITY AT 62

Amount of money tied up in home equity in households of people aged 62 and older, according to a study released by the National Reverse Mortgage Lenders Association: $4.3 trillion

CAN'T BUY HAPPINESS

Percentage of U.S. youths who say that money is the thing that gives them the most joy, according to a study conducted by The Associated Press and MTV: 1

Percentage who say spending time with family: 20

Percentage who say spending time with friends: 15

SHALLOW JOB POOL

Percentage of hiring managers who said it was difficult to find qualified candidates 12 months ago, according to an annual study by Robert Half International: 57

Percentage who said recruiting is equally or more challenging today: 91

Percentage of skilled labor workers who said they are more likely to negotiate a better compensation package today than 12 months ago (double the percentage from last year's poll): 58

SOCIAL ISSUE

Percentage of consumers who have been asked in the past year to provide their Social Security number in whole or in part by a business or government agency, according to a national poll by the Consumer Reports National Research Center: 87

In the past year, percentage of consumers who have been asked by a financial institution or retailer issuing credit to provide their Social Security number: 60

Percentage who reported that they received postal mail (other than tax documents) bearing their own or a family member's Social Security number in the past year: 14

Percentage of Americans who agree that state and federal lawmakers should pass laws restricting the use of Social Security numbers: 89

IDLE THOUGHT

"Anyone can do any amount of work, provided it isn't the work he is supposed to be doing at that moment."

— Robert Benchley

Readers can contact John MacIntyre at johnmacintyre@bwr.eastlink.ca

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