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The Honolulu Advertiser
Posted on: Friday, September 28, 2007

College libraries going latte

By Bruce Horovitz
USA Today

Students at 30 colleges can check out something besides books at their school libraries this fall: Starbucks.

A growing number of the nation's 3,700 academic libraries — eager to lure students from wired coffee shops off campus — are following bookstores and public libraries in opening their doors to Starbucks and other coffee shops.

Five years ago, there wasn't a college library with a Starbucks. Now, they stretch from California State University in Long Beach to the University of South Florida in Tampa. Starbucks has 102 campus units, mostly in student centers, says spokesman Brandon Borrman. "We don't have a specific target for colleges."

USF reports an average 147,512 additional patrons a year have used the library since Starbucks opened in it four years ago.

"It's become a campus meeting point," says Jeff Mack, the head of USF campus business services.

At the Cal State Long Beach Starbucks, "Every seat is usually taken," says Roman Kochan, library dean. Spill-age and book damage have actually declined since students no longer are hiding food and drinks in their packs, he says.

While most students, faculty and staff embrace permitting coffee shops inside the library, some schools have nixed Starbucks in favor of local chains.

Several years ago, Louisiana State University talked with Starbucks about locating in the library. "A few people felt this was commercialization of academic space," says Jennifer Cargill, dean of libraries at LSF. Instead, a local chain, Community Coffee, went in, and objections disappeared.

Some question whether Starbucks belongs inside the icon of academia.

"The library ought to be the one place that reflects the university's mission and purpose and should be protected from commercial influences," says Robert Weissman, managing director at Commercial Alert, a consumer group.

But Borrman says Starbucks college units are run by licensees who open in locations that the schools select. "The coffeehouse has been part of academic culture for generations," he says.

Some libraries are funded based on how many people use them, says Chris Muller, director of the Center for Multi-Unit Restaurant Management at the University of Central Florida. "Soon, every college librarian in the country will ask: 'Why don't we have a Starbucks?' "

About one in four college libraries has at least an open pot of coffee or vendor cart, says Julie Todaro, president of the Association of College & Research Libraries.

"We want the library to remain the center of campus," Todaro says. She says many of the coffee shops that will eventually open in libraries will be Starbucks, "because Starbucks is a business model that works."