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The Honolulu Advertiser
Posted on: Monday, April 14, 2008

Economic crisis calls for coordinated attack

Is it time to panic?

Not yet, but the grim news swirling around Hawai'i's economy can make it seem that way. To sum up:

  • Airline travel will get more expensive. With two airlines serving Hawai'i out of business, and go! Airlines parent Mesa on the ropes, the era of low-cost interisland airfares is over. Soaring jet fuel costs are pummelling the industry. Long-haul flights that burn lots of fuel, like those to Hawai'i, could make them less profitable.

  • Job losses are growing. Thousands of people were laid off by Aloha and ATA airlines; with Molokai Ranch shutting down, the livelihood of its employees and economic future of Moloka'i are at risk.

  • A national recession looms. Triggered by energy costs and a subprime mortgage meltdown, it could put a Hawaiian vacation out of the reach of Mainland customers.

    While it may be too soon to panic, there is an immediate need for public and private agencies to come together to protect our economy from the storms now buffeting it.

    Some of that effort was on display last week. At its board meeting, the Hawai'i Tourism Authority — fearing a tourism crisis akin to the aftermath of 9/11 — pushed for a swift, coordinated effort among the industry to boost its marketing efforts. It's a good short-term step to encouraging demand and filling airline seats.

    But it's no guarantee, and the larger picture remains worrisome and unsettled.

    How will we thrive with a smaller, less robust tourism market? How are our non-tourism alternatives faring?

    And how will we cope with the pervasive effects of rising energy costs: The higher price of food, gas and housing?

    The urgency to address these questions grows with each passing day. The tourism industry can't answer them alone; as we've said before, we need to review our current economic initiatives and find ways to sharpen them to meet this looming crisis.

    It's time for our public and business leaders to step up, together with this common goal, and roll up their sleeves.