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The Honolulu Advertiser
Posted on: Monday, April 28, 2008

PEACE SIGNS
Give peace a chance

By Paula Rath
Advertiser Staff Writer

Hawaii news photo - The Honolulu Advertiser

Black Tee with gold foil, $12.50, and white hoodie, $19.50, from Wet Seal; "peace" tank with studs by Lily Lotus, $56, from Lily Lotus boutique; Signorelli T-shirt (50 percent of the profits donated to the World Conservation fund), $75, from Adore in Kahala Mall; "Live Peace" with dove, $58, a Lily Lotus organic cotton T-shirt.

Photos by GREGORY YAMAMOTO | The Honolulu Advertiser

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Hawaii news photo - The Honolulu Advertiser

Omni Peace patent leather tote bag by Kitson, from Adore in Kahala Mall, $85. This got attention when Jennifer Aniston wore a khaki cap with the logo and was caught on camera by the paparazzi.

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Hawaii news photo - The Honolulu Advertiser

All from Icing by Claire's in Pearlridge Center: earrings: $8.50, card case: $6.50, cuff bracelet: $10.50 and pendant: $16.50.

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The peace sign marks its 50th anniversary this year. As a fashion trend, it's back, being discovered by a new generation.

In the '60s and '70s, the peace sign was the emblem of the anti-Vietnam War movement. It was created in 1958 by a British graphic designer, Gerald Holom, for an anti-bomb rally. Holom has said he was creating a stylized rendition of himself in despair, holding his hands pointed out and down.

Interestingly, the peace sign has never been trademarked, so anyone is free to use it.

On a recent Honolulu shopping expedition, we found peace signs to be ubiquitous. Macy's has lots of Lucky Brand jewelry with the peace sign. Local designer Toby Portner (www.polkadotreehouse.com) sews a tiny metallic peace emblem into each of her garments. (Appropriate, as many of her clothes have a decidedly '60s vibe.) Juicy Couture has a too-cute track suit that comes in a fabulous orange-red or green with the peace sign and a sprinkling of rhinestones.

At Pearlridge Center's Icing by Claire's store, manager Ronie Carvalho said everything with the peace sign is blowing off the shelves and they are awaiting a new shipment of iPod cases, hats and key chains with the popular sign.

One style note: When wearing the peace sign, no need to scream it. A single peace-signed garment or accessory will send the message loud and clear.

Reach Paula Rath at paularath@aol.com.