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The Honolulu Advertiser
Posted on: Saturday, February 2, 2008

Shore up finances simply: enjoy life, spend less

By Michelle Singletary

With so much bad economic news coming out almost daily, you may be feeling overwhelmed. You may feel there's nothing you can do to prevent your own household from crumbling financially.

But you can do something. You don't have to wait for the official word that we are in a recession to start shoring up your own financial house. And this is true whether you are in a time of plenty or a time of economic woe.

Now may be the time to embrace frugality. It might be a good time to say, "Enough is enough." That is one of my personal mantras. It's also one that Jeff Yeager has lived by for most of his life.

Yeager has conquered what he called "Enoughasaurus."

"Conditioning yourself to spend less and to be content doing so is the way to slay your Enoughasaurus," he writes. "It's the only financial advice that will work for almost anybody — at least those of us fortunate enough to be above the point of abject poverty."

I thought a long time about which book to recommend for this month's Color of Money Book Club. I wondered what advice book would be appropriate for the current economic state we are in.

I decided what's right for now is a book that starts and ends with a simple message. And that is, you can enjoy life more by spending less. It's a message that the mustachioed Yeager has been preaching for quite some time. He's become the go-to-guy for NBC's "Today" show on cheapness.

So my selection for this month's book club entry is Yeager's "The Ultimate Cheapskate's Road Map to True Riches." His book is published — appropriately enough — in paperback by Broadway Books and costs $12.95.

I must reveal that Yeager is one of my penny-pinching followers. We met — electronically anyway — after he entered my Penny Pincher of the Year Contest in 2005. He didn't win but we began communicating about all things cheap.

Yeager honed his cheapness while working 25 years as a chief executive and fundraiser for nonprofits. He also created the Web site www.ultimatecheapskate.com.

This is a fun book, full of nuggets about Yeager's frugality that make you want to cry out, "No he didn't really do that!" Yeager provides useful tips on reducing your spending in major expense categories — food, health, housing, transportation, technology and entertainment.

One of the first things Yeager says you should do is commit to a "Fiscal Fast." When I help people with their budget issues, I recommend a similar self-denial fast.

Yeager's fiscal fast involves not spending money for a specified period of time, usually a week or even longer. To those who think they can't live a week without spending any money, Yeager says: "If you can't, it should tell you something even more important about the life you're leading and how you're wasting money."

Yeager spends a lot of time debunking money myths, like this one: You need to spend money to make money.

"That is patently false," he writes. "As I constantly reminded those who worked for me in the organizations I managed, the easiest and cheapest dollar we'll ever make is the one we don't spend."

Despite Yeager's frugal ways — he hunts for lost change in the cushions of hotel couches — he's not insanely cheap or a miser. He uses the term cheapskate but redefines its meaning, writing in his glossary that it's someone who "proudly consumes less and conserves more."

"Money is relative — what's a lot of money for one person is very little to someone else, and the other way around — so it's not a matter of a lot or a little, of more or less, but it's all about enough."

Yeager's got the right perspective on penny pinching.