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Posted at 5:16 a.m., Monday, February 4, 2008

Early Super Bowl TV ratings up 9 percent over last year

Associated Press

NEW YORK — Very preliminary findings from 49 of the nation's biggest markets showed that ratings for the New York Giants' thrilling Super Bowl win over the New England Patriots were up 9 percent over last year's big game, according to Nielsen Media Research today.

Experts say those numbers indicate the game has a strong shot at being the most-watched Super Bowl of all time, and the second most-watched broadcast ever.

The game had a 43.3 rating and 63 share, Nielsen said. That's up from the 42.7 rating and 62 share in metered markets last year. Nielsen did not immediately have an estimate of how many people watched the game.

The metered market average this year was also missing Los Angeles, San Francisco, Seattle, Atlanta, Chicago, Houston and Dallas due to Nielsen delays.

The most-watched telecast of all time was the 1983 finale of "M-A-S-H," seen by 106 million people. The most-watched Super Bowl ever was the 1996 game between Dallas and Pittsburgh, with 94.1 million people.

Last year's game between Indianapolis and Chicago was seen by 93.2 million people, Nielsen said.