Posted at 1:34 p.m., Thursday, January 31, 2008
Cyanotech says new marketing strategy paying off
Advertiser Staff
Cyanotech Corp., the Kona, Hawai'i-based firm producing nutritional and health products from microalgae, said it is making progress with its new marketing orientation as it continues to seek new markets for its products.The company reported its entered into a contract with Valensa International to provide its Haematococcus microalgae for the Eustis, Florida-based company to use in producing an astaxanthin product named Zanthin. Cyanotech said it will also make use of Valensa's extraction capabilities for its production of astaxanthin, a nutritional product promoted as an antioxidant.
Cyanotech also announced its BioAstin astaxanthin product will be used in products produced by a new direct sales company named OceanGrown and that it had appointed two distributors in Korea.
Late last year Cyanotech announced it was shifting to a more marketing oriented approach to derive higher profits from its spirulina and astaxanthin products. It also laid off 13 workers because of continuing losses and the need to cut costs.
