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The Honolulu Advertiser
Updated at 3:07 p.m., Thursday, March 20, 2008

PRIMO BEER
Primo Beer to be sold by the bottle starting Monday

Advertiser Staff

Hawaii news photo - The Honolulu Advertiser
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Primo Beer, the popular made-in-Hawai'i lager that disappeared from local store shelves nearly a decade ago, will be available in bottles at select supermarkets, restaurants and bars starting Monday.

Pabst Brewing Co. revived the century-old beer in December by introducing a draft version of Primo at local restaurants and bars.

The bottled Primo will carry the familiar royal blue label of the 1960s and is a premium version of the beer that was once the state's best-selling brew.

"There's no denying Primo's popularity — back then and today," said Brendan Burchfiel, owner of The Shack restaurant in Hawai'i Kai. "Primo's heritage is rich here in Hawai'i."

The bottled version will be available on Monday at select local stores, including Sue's Mini Mart, Ewa Pantry and Pali Bottle Shoppe. Over the next several weeks, Primo will become available at larger retailers and supermarkets, including Tamura's Fine Wine & Liquor and Fujioka's Wine Times, as well as bars and restaurants such as The Willows, Tiare's Sports Bar & Grill and T-Spot Hideaway.