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The Honolulu Advertiser
Posted on: Sunday, November 2, 2008

Nissan hopes $10,000 Versa will goose sales

By JAMES R. HEALEY
USA Today

Hoping to perk up sluggish sales, Nissan will offer a less-than-$10,000 model of its Versa economy sedan with fewer features and a smaller engine.

It also will offer 0 percent interest and 100 percent-plus financing on the car — due in showrooms Nov. 18 — as well as on four other popular Nissans.

The low-price Versa is "a new car with a warranty at a used-car price," says Al Castignetti, Nissan vice president. It is the lowest-priced new car in the U.S., according to auto shopping site www.kbb.com.

The bare-bones Versa's sticker price is $9,990 ($10,685 with shipping, however) and comes with a manual transmission, hand-crank windows, no air conditioning and a 107-horsepower, 1.6-liter engine. The least-expensive Versa sedan until now has been the 1.8-liter model that starts at $12,990 ($13,685 including shipping), is rated 122 hp. and has air conditioning and power windows.

Oddly, the new 1.6 engine gets the same fuel economy in town as the 1.8 — 26 miles per gallon. But the 1.6-liter is rated 34 mpg on the highway and 29 mpg in combined city-highway driving, versus 31 and 28 mpg for the 1.8.

The low-end Versa lets Nissan advertise a sub-$10,000 car. "People will be drawn to a vehicle at that price," says Jack Nerad, executive market analyst at www.kbb.com. "They'll be drawn into the showroom and decide, 'Gee, I'd like power windows and air conditioning,' and suddenly a $10,000 car is a $12,000 car — and that doesn't do the manufacturer any harm."

But Castignetti says, "We hope to sell 10,000 a year, which is one-third the (Versa) sedan volume. This is not a bait-and-switch vehicle."

There is no rock-bottom Versa hatchback.

Nissan's 0 percent/36-month loans and 100 percent-plus financing — for those with good credit — also apply to Nissan's Rogue and Murano SUVs and Altima and Sentra sedans. Loaning more than a new car's price helps buyers trade-in when they owe more than their old cars are worth, known as upside-down.

Nissan calls the program "Nissan delivers," and will begin advertising it Tuesday.

"After the election, we're looking at a lift. Right now, it's pretty damn ugly," Castignetti says.